Healthcare : : Market Dynamics, Policies and Strategies in Europe / / ed. by Mario Glowik, Slawomir Smyczek.

• Superior document: Title is part of eBook package: De Gruyter DG Plus eBook-Package 2015
• MitwirkendeR: Dietz, Beatrix,; Glowik, Mario,; Gola, Jagoda,; Grybś, Marta,; Hat, Agnieszka,; Marie, Agnieszka,; Matysiewicz, Justyna,; Młodożeniec, Marcin,; Nguyen, Thuy,; Owczarek, Aleksander,; Smyczek, Sławomir,; Turek, Artur,; Tutaj, Marcin,; Zaby, Andreas,
• HerausgeberIn: Glowik, Mario,; Smyczek, Slawomir,
• Place / Publishing House: München ;, Wien : : De Gruyter Oldenbourg, , [2015]; ©2015
• Year of Publication: 2015
• Language: English
• Physical Description: 1 online resource (250 p.)

Emerging challenges related to socio-demographics and economics require new approaches for academics, politicians, hospital management, clinical staff, public institutions, and firms doing business in the healthcare industries. This book provides valuable insights for understanding modern and comple...

Table of Contents

• Frontmatter
• Preface
• Contents
• 1. Introduction to the European Healthcare Market
• 2. Investment Attractiveness of the Healthcare Markets in Europe
• 3. Consumption and Consumer Behavior in the European Healthcare Market
• 4. New Trends in Consumer Behavior in the European Healthcare Market
• 5. Relationship Marketing Performance of Medical Facilities
• 6. Emerging Buying Center Concepts in Healthcare Industries
• 7. Integrated Marketing Communication in the European Healthcare Market
• 8. Strategic Decisions under the EU Regulatory Framework for Orphan Drugs
• 9. Healthcare Business Performance – Control Mechanisms
• 10. E-healthcare Service and Business Strategies in a Virtual Environment
• 11. Social Media Implementation in the European Healthcare Sector
• 12. Customer Values and Attitudes towards e-Healthcare Services
• 13. Efficiency Control of Building Relationships with Customers by using Social Media
• About the Authors
• Index
• Backmatter