Metaphor and Mills : : Figurative Language in Business and Economics / / ed. by Honesto Herrera-Soler, Michael White.

While the role of metaphor in economics and business has produced multiple research articles, no comprehensive book-length study has yet appeared. The present book is a timely attempt to fill this gap, giving a global coverage of the role of metaphor in business and economics. It spans time (from Cl...

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Superior document:Title is part of eBook package: De Gruyter DGBA Backlist Complete English Language 2000-2014 PART1
MitwirkendeR:
HerausgeberIn:
Place / Publishing House:Berlin ;, Boston : : De Gruyter Mouton, , [2012]
©2012
Year of Publication:2012
Language:English
Series:Applications of Cognitive Linguistics [ACL] , 19
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Physical Description:1 online resource (329 p.)
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