wonderland MANUAL FOR EMERGING ARCHITECTS / / ed. by wonderland platform for european architecture, Silvia Forlati, Anne Isopp.

During the first five years of a new architectural practice, typical problems arise that have to be managed. Based on the reports of young architectural practices, which were gathered in workshops throughout Europe, this manual analyzes commonly observed and frequent issues, and offers approaches to...

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Bibliographic Details
Superior document:Title is part of eBook package: De Gruyter DG Plus eBook-Package 2019
MitwirkendeR:
HerausgeberIn:
TeilnehmendeR:
Place / Publishing House:Basel : : Birkhäuser, , [2018]
©2019
Year of Publication:2018
Edition:2nd, revised edition
Language:English
Online Access:
Physical Description:1 online resource (328 p.) :; zahlr. farb. Abb.
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Table of Contents:
  • Frontmatter
  • Editorial
  • Prologue
  • Contens
  • 1. Getting started
  • Editorial
  • Where to go
  • Rules of admission
  • Setting up office
  • CROSSING BORDERS
  • Moving to a foreign country
  • What to do
  • Mind your design!
  • About poaching
  • Reality check #1
  • Field of action
  • How to keep up
  • Negotiation between aesthetics and client demands
  • Dance of the marketing mix
  • Becoming famous won’t save you
  • 2. Making mistakes
  • Editorial
  • Why make mistakes
  • Portals of discovery
  • Right mistakes and wrong correctness
  • Designing against failure
  • A case for the mistake
  • Where things can go wrong
  • To be an architect is not enough anymore
  • Crossing borders
  • In detail
  • Reality check #2
  • Issues of dispute
  • Losing a client
  • Wrong use, wrong place, wrong time
  • Critical moments
  • What to do when things go wrong
  • Learning from your mistakes
  • Quality management
  • Crisis communication
  • Architect’s liability and insurance
  • Shades of error
  • Life after architecture?
  • 3. Going public
  • Editorial
  • Why go public
  • A parallel universe
  • How low can you go?
  • Reality check #3
  • How to disappear completely
  • White noise
  • Reading architecture
  • How to go public
  • How to get noticed in the press
  • A mirror to the outside
  • How to choose an architecture photographer
  • Architectural copyright
  • Please do judge my book by its cover
  • Where to go public
  • Where is it leading to?
  • Internet platforms
  • Countries in detail
  • Selfless self-promotion
  • 4. Getting started
  • Editorial
  • Why specialize
  • Qualification requirements
  • Reality check #4
  • Generalist versus specialist
  • Specialization
  • What to specialize in
  • Other production in Space
  • Field – Focus – Tool
  • Field – Focus – Tool
  • Specialization map
  • How to specialize
  • Chance or strategy
  • Specializing in urban design
  • Building information modeling
  • How to specialize
  • Getting ex-specialized
  • 5. Making competitions
  • Editorial
  • Why make competitions
  • Wonderful chances to success and abuse
  • The willing suspension of disbelief
  • Competition systems: looking for the right one
  • Reality check #5
  • Experience reports
  • How to make competitions
  • An Order of Maria Theresa for Architectural Insubordination?
  • Experience reports
  • The Europan challenge for young architects
  • Architectural competitions in Europe
  • What happens next
  • Architect vs. Architect?
  • Experience reports
  • Specialization through participation in architectural competitions
  • Research on architectural competitions
  • Top ten competitions
  • Epilogue
  • Table of contents