Stories That Bind : : Political Economy and Culture in New India / / Madhavi Murty.

Stories that Bind: Political Economy and Culture in New India examines the assertion of authoritarian nationalism and neoliberalism; both backed by the authority of the state and argues that contemporary India should be understood as the intersection of the two. More importantly, the book reveals, t...

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Superior document:Title is part of eBook package: De Gruyter EBOOK PACKAGE COMPLETE 2022 English
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Place / Publishing House:New Brunswick, NJ : : Rutgers University Press, , [2022]
©2022
Year of Publication:2022
Language:English
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Physical Description:1 online resource (242 p.)
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505 0 0 |t Frontmatter --   |t CONTENTS --   |t Introduction: Spectacular Realism and Political-Economic Change --   |t 1 The Development Story: Caste, Religion, and Poverty in “New” India --   |t 2 Iconicity: Moving between the Real and the Spectacular --   |t 3 The Entrepreneur: New Identities for New Times --   |t 4 Love in New Times --   |t Conclusion --   |t ACKNOWLEDGMENTS --   |t NOTES --   |t BIBLIOGRAPHY --   |t INDEX --   |t ABOUT THE AUTHOR 
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520 |a Stories that Bind: Political Economy and Culture in New India examines the assertion of authoritarian nationalism and neoliberalism; both backed by the authority of the state and argues that contemporary India should be understood as the intersection of the two. More importantly, the book reveals, through its focus on India and its complex media landscape that this intersection has a narrative form, which author, Madhavi Murty labels spectacular realism. The book shows that the intersection of neoliberalism with authoritarian nationalism is strengthened by the circulation of stories about “emergence,” “renewal,” “development,” and “mobility” of the nation and its people. It studies stories told through film, journalism, and popular non-fiction along with the stories narrated by political and corporate leaders to argue that Hindu nationalism and neoliberalism are conjoined in popular culture and that consent for this political economic project is crucially won in the domain of popular culture. Moving between mediascapes to create an archive of popular culture, Murty advances our understanding of political economy through material that is often seen as inconsequential, namely the popular cultural story. These stories stoke our desires (e.g. for wealth), scaffold our instincts (e.g. for a strong leadership) and shape our values. 
538 |a Mode of access: Internet via World Wide Web. 
546 |a In English. 
588 0 |a Description based on online resource; title from PDF title page (publisher's Web site, viewed 29. Mai 2023) 
650 7 |a SOCIAL SCIENCE / General.  |2 bisacsh 
653 |a Political Economy, Culture, New India, authoritarian nationalism, neoliberalism, contemporary India, media, spectacular realism, emergence, renewal, development, mobility, film, journalism, popular non-fiction, political leaders, corporate leaders, Hindu nationalism, popular culture, mediascapes, Caste, Religion, Poverty, entrepreneurship, Entrepreneur, identity politics, new times, love, Narendra, Modi, prime minister Modi, Gujarat, Bharatiya Janata Party, National Democratic Alliance, Hinduism, Indian. 
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