Branding Brazil : : Transforming Citizenship on Screen / / Leslie L. Marsh.
Branding Brazil examines a panorama of contemporary cultural productions including film, television, photography, and alternative media to explore the transformation of citizenship in Brazil from 2003 to 2014. A utopian impulse drove the reproduction of Brazilian cultural identity for local and glob...
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Place / Publishing House: | New Brunswick, NJ : : Rutgers University Press, , [2021] ©2021 |
Year of Publication: | 2021 |
Language: | English |
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Physical Description: | 1 online resource (236 p.) :; 9 b-w images |
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Marsh, Leslie L., author. aut http://id.loc.gov/vocabulary/relators/aut Branding Brazil : Transforming Citizenship on Screen / Leslie L. Marsh. New Brunswick, NJ : Rutgers University Press, [2021] ©2021 1 online resource (236 p.) : 9 b-w images text txt rdacontent computer c rdamedia online resource cr rdacarrier text file PDF rda Frontmatter -- Contents -- Introduction Welcome to the “New Brazil” -- 1 Branding Brazil through Cultural Policy -- 2 Negotiating the Past in the Dictatorship Film Cycle -- 3 Courting the New Middle Class on Primetime TV -- 4 Selling Citizenship in Alternative Media -- 5 Favela, Film, Franchise -- 6 Another Good Neighbor? U.S.-Brazil Relations Revisited On-Screen -- Conclusion States of Upheaval: The Marks That Linger -- Acknowledgments -- Filmography -- Notes -- References -- Index -- About the Author restricted access http://purl.org/coar/access_right/c_16ec online access with authorization star Branding Brazil examines a panorama of contemporary cultural productions including film, television, photography, and alternative media to explore the transformation of citizenship in Brazil from 2003 to 2014. A utopian impulse drove the reproduction of Brazilian cultural identity for local and global consumption; cultural production sought social and economic profits, especially greater inclusion of previously marginalized people and places. Marsh asserts that three communicative strategies from branding–promising progress, cultivating buy-in, and resolving contradictions–are the most salient and recurrent practices of nation branding during this historic period. More recent political crises can be understood partly in terms of backlash against marked social and political changes introduced during the branding period. Branding Brazil takes a multi-faceted approach, weaving media studies with politics and cinema studies to reveal that more than a marketing term or project emanating from the state, branding was a cultural phenomenon. Mode of access: Internet via World Wide Web. In English. Description based on online resource; title from PDF title page (publisher's Web site, viewed 27. Jan 2023) SOCIAL SCIENCE / General. bisacsh film, television, photography, alternative media, Brazil, citizen, zitizenship, Brazilian, utopian, political, dictator, dictatorship, military dictatorship, TV, on screen, middle class, class, film cycle, franchise, movie, show, tv show, media, primetime, primetime tv, Favela, U.S.-Brazil relations, U.S.-Brazil, United States, cultural policy, policy, New Brazil. Title is part of eBook package: De Gruyter EBOOK PACKAGE COMPLETE 2021 English 9783110754001 Title is part of eBook package: De Gruyter EBOOK PACKAGE COMPLETE 2021 9783110753776 ZDB-23-DGG Title is part of eBook package: De Gruyter EBOOK PACKAGE Sociology 2021 English 9783110754186 Title is part of eBook package: De Gruyter EBOOK PACKAGE Sociology 2021 9783110753967 ZDB-23-DSL Title is part of eBook package: De Gruyter Rutgers University Press Complete eBook-Package 2021 9783110739138 https://doi.org/10.36019/9781978819337?locatt=mode:legacy https://www.degruyter.com/isbn/9781978819337 Cover https://www.degruyter.com/document/cover/isbn/9781978819337/original |
language |
English |
format |
eBook |
author |
Marsh, Leslie L., Marsh, Leslie L., |
spellingShingle |
Marsh, Leslie L., Marsh, Leslie L., Branding Brazil : Transforming Citizenship on Screen / Frontmatter -- Contents -- Introduction Welcome to the “New Brazil” -- 1 Branding Brazil through Cultural Policy -- 2 Negotiating the Past in the Dictatorship Film Cycle -- 3 Courting the New Middle Class on Primetime TV -- 4 Selling Citizenship in Alternative Media -- 5 Favela, Film, Franchise -- 6 Another Good Neighbor? U.S.-Brazil Relations Revisited On-Screen -- Conclusion States of Upheaval: The Marks That Linger -- Acknowledgments -- Filmography -- Notes -- References -- Index -- About the Author |
author_facet |
Marsh, Leslie L., Marsh, Leslie L., |
author_variant |
l l m ll llm l l m ll llm |
author_role |
VerfasserIn VerfasserIn |
author_sort |
Marsh, Leslie L., |
title |
Branding Brazil : Transforming Citizenship on Screen / |
title_sub |
Transforming Citizenship on Screen / |
title_full |
Branding Brazil : Transforming Citizenship on Screen / Leslie L. Marsh. |
title_fullStr |
Branding Brazil : Transforming Citizenship on Screen / Leslie L. Marsh. |
title_full_unstemmed |
Branding Brazil : Transforming Citizenship on Screen / Leslie L. Marsh. |
title_auth |
Branding Brazil : Transforming Citizenship on Screen / |
title_alt |
Frontmatter -- Contents -- Introduction Welcome to the “New Brazil” -- 1 Branding Brazil through Cultural Policy -- 2 Negotiating the Past in the Dictatorship Film Cycle -- 3 Courting the New Middle Class on Primetime TV -- 4 Selling Citizenship in Alternative Media -- 5 Favela, Film, Franchise -- 6 Another Good Neighbor? U.S.-Brazil Relations Revisited On-Screen -- Conclusion States of Upheaval: The Marks That Linger -- Acknowledgments -- Filmography -- Notes -- References -- Index -- About the Author |
title_new |
Branding Brazil : |
title_sort |
branding brazil : transforming citizenship on screen / |
publisher |
Rutgers University Press, |
publishDate |
2021 |
physical |
1 online resource (236 p.) : 9 b-w images |
contents |
Frontmatter -- Contents -- Introduction Welcome to the “New Brazil” -- 1 Branding Brazil through Cultural Policy -- 2 Negotiating the Past in the Dictatorship Film Cycle -- 3 Courting the New Middle Class on Primetime TV -- 4 Selling Citizenship in Alternative Media -- 5 Favela, Film, Franchise -- 6 Another Good Neighbor? U.S.-Brazil Relations Revisited On-Screen -- Conclusion States of Upheaval: The Marks That Linger -- Acknowledgments -- Filmography -- Notes -- References -- Index -- About the Author |
isbn |
9781978819337 9783110754001 9783110753776 9783110754186 9783110753967 9783110739138 |
url |
https://doi.org/10.36019/9781978819337?locatt=mode:legacy https://www.degruyter.com/isbn/9781978819337 https://www.degruyter.com/document/cover/isbn/9781978819337/original |
illustrated |
Not Illustrated |
dewey-hundreds |
900 - History & geography |
dewey-tens |
980 - History of South America |
dewey-ones |
981 - Brazil |
dewey-full |
981.06/7 |
dewey-sort |
3981.06 17 |
dewey-raw |
981.06/7 |
dewey-search |
981.06/7 |
doi_str_mv |
10.36019/9781978819337?locatt=mode:legacy |
oclc_num |
1266228514 |
work_keys_str_mv |
AT marshlesliel brandingbraziltransformingcitizenshiponscreen |
status_str |
n |
ids_txt_mv |
(DE-B1597)590579 (OCoLC)1266228514 |
carrierType_str_mv |
cr |
hierarchy_parent_title |
Title is part of eBook package: De Gruyter EBOOK PACKAGE COMPLETE 2021 English Title is part of eBook package: De Gruyter EBOOK PACKAGE COMPLETE 2021 Title is part of eBook package: De Gruyter EBOOK PACKAGE Sociology 2021 English Title is part of eBook package: De Gruyter EBOOK PACKAGE Sociology 2021 Title is part of eBook package: De Gruyter Rutgers University Press Complete eBook-Package 2021 |
is_hierarchy_title |
Branding Brazil : Transforming Citizenship on Screen / |
container_title |
Title is part of eBook package: De Gruyter EBOOK PACKAGE COMPLETE 2021 English |
_version_ |
1770177327739699200 |
fullrecord |
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