Easy Living : : The Rise of the Home Office / / Elizabeth A Patton.

How did Americans come to believe that working at home is feasible, productive, and desirable? Easy Living examines how the idea of working within the home was constructed and disseminated in popular culture and mass media during the twentieth century. Through the analysis of national magazines and...

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Superior document:Title is part of eBook package: De Gruyter EBOOK PACKAGE Business and Economics 2020 English
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Place / Publishing House:New Brunswick, NJ : : Rutgers University Press, , [2020]
©2020
Year of Publication:2020
Language:English
Online Access:
Physical Description:1 online resource (216 p.) :; 27 b-w, 3 color images
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245 1 0 |a Easy Living :  |b The Rise of the Home Office /  |c Elizabeth A Patton. 
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264 4 |c ©2020 
300 |a 1 online resource (216 p.) :  |b 27 b-w, 3 color images 
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505 0 0 |t Frontmatter --   |t CONTENTS --   |t INTRODUCTION --   |t Part 1. WHERE DOES WORK BELONG? Toward a New Conception of Home --   |t 1. THE HOME AND ITS FUNCTION --   |t 2. INDUSTRY STAY OUT --   |t 3. THE TELEPHONE AND BETTER LIVING --   |t 4. PORTABLE TYPEWRITERS FOR HOME USE --   |t Part 2. THE CONSUMPTION OF OFFICE PRACTICES AND COMMUNICATION TECHNOLOGY IN THE POSTWAR MIDDLE-CLASS HOME --   |t 5. THE QUEST FOR EASY LIVIN’ IN THE SUBURBAN HOME --   |t 6. THE BIG BUSINESS OF HOMEMAKING --   |t 7. JUNIOR-SIZED OFFICES --   |t 8. AN OFFICE AWAY FROM THE OFFICE --   |t Part 3. THE BIRTH OF THE LIVE-WORK LIFESTYLE --   |t 9. REAL MEN LIVE IN THE CITY --   |t 10. PSEUDO-BOHEMIAN BACHELORETTES --   |t 11. WORK WHERE YOU LIVE --   |t Part 4. NEOLIBERAL DOMESTIC WORKSPACES --   |t 13. ADAPTABLE PARENTS, FLEXIBLE JOBS, AND ADAPTIVE HOMES --   |t 14. URBAN PROFESSIONAL LIFESTYLES --   |t ACKNOWLEDGMENTS --   |t NOTES --   |t SELECTED BIBLIOGRAPHY --   |t INDEX --   |t ABOUT THE AUTHOR 
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520 |a How did Americans come to believe that working at home is feasible, productive, and desirable? Easy Living examines how the idea of working within the home was constructed and disseminated in popular culture and mass media during the twentieth century. Through the analysis of national magazines and newspapers, television and film, and marketing and advertising materials from the housing, telecommunications, and office technology industries, Easy Living traces changing concepts about what it meant to work in the home. These ideas reflected larger social, political-economic, and technological trends of the times. Elizabeth A. Patton reveals that the notion of the home as a space that exists solely in the private sphere is a myth, as the social meaning of the home and its market value in relation to the public sphere are intricately linked. 
538 |a Mode of access: Internet via World Wide Web. 
546 |a In English. 
588 0 |a Description based on online resource; title from PDF title page (publisher's Web site, viewed 27. Jan 2023) 
650 0 |a Home offices  |x Social aspects  |z United States  |x History  |y 20th century. 
650 7 |a BUSINESS & ECONOMICS / General.  |2 bisacsh 
653 |a Elizabeth A. Patto, Television, films, magazines, newspaper, marketing, advertising, telecommunications, office technology, industries, Social Economic, Political Economic, public relation, technology, Middle-Class Home, postwar, homemaking, Postwar Suburban, Professional, Lifestyles, Parents, Labor Studies, American Studies, Media Studies, Communications, Cultural Studies, US History, Sociology, 20th Century, Business, Economics, Modern World, Social Science, History, Easy LIving, Maryland University, Baltimore County, Domestic Relationship. 
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773 0 8 |i Title is part of eBook package:  |d De Gruyter  |t EBOOK PACKAGE Economics 2020  |z 9783110704624  |o ZDB-23-DBV 
773 0 8 |i Title is part of eBook package:  |d De Gruyter  |t Rutgers University Press Complete eBook-Package 2020  |z 9783110690330 
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