Tourism Marketing : : A Collaborative Approach / / Brian Garrod, Alan Fyall.
This innovative and original book provides valuable insights into the interorganisational dynamics of collaboration in tourism marketing. Specific attention is given to global airline alliances, international hotel consortia, and destination collaboration between nations. The book begins by providin...
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| Superior document: | Title is part of eBook package: De Gruyter CVP eBook-Package Backfile 2000-2013 |
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| VerfasserIn: | |
| Place / Publishing House: | Bristol, UK;, Blue Ridge Summit, PA : : Channel View Publications, , [2004] ©2004 |
| Year of Publication: | 2004 |
| Language: | English |
| Series: | Aspects of Tourism ;
18 |
| Online Access: | |
| Physical Description: | 1 online resource (400 p.) |
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Table of Contents:
- Frontmatter
- Contents
- Preface
- Acknowledgements
- Acronyms
- Part 1: Collaboration and Tourism
- Chapter 1. Collaboration and Tourism
- Chapter 2. Collaborative Marketing: A New Marketing Paradigm
- Part 2: Strategic Tourism Marketing Planning
- Part 2 Introduction. Strategic Tourism Marketing Planning
- Chapter 3. Situation Analysis
- Chapter 4. Tourism Marketing Planning, Implementation and Control
- Part 3: Inter-organisational Collaboration
- Chapter 5. Inter-organisational Collaboration: Concepts and Theories
- Chapter 6. Types and Stages of Interorganisational Collaboration
- Chapter 7. Collaborative Effectiveness and Inter-organisational Governance
- Part 4: Tourism Marketing Collaboration in Practice
- Part 4 Introduction. Tourism Marketing Collaboration in Practice
- Chapter 8. Global Airline Alliances
- Chapter 9. Hotel Consortia
- Chapter 10. Destination Collaboration
- Part 5: From Competition to Collaboration in the Tourism Industry
- Part 5 Introduction. From Competition to Collaboration in the Tourism Industry
- Chapter 11. Conclusions
- References
- Index