Flexible Firm : : The Design of Culture at Bang & Olufsen / / Jakob Krause-Jensen.
Bang & Olufsen, the famous Danish producer of high-end home electronics, is well known as an early exponent of value-based management: the idea that there should be consistency in what the organisation does, a certain continuity between what the company develops and sells, and the beliefs and pr...
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| Superior document: | Title is part of eBook package: De Gruyter Berghahn Books Complete eBook-Package 2000-2013 |
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| Place / Publishing House: | New York ;, Oxford : : Berghahn Books, , [2010] ©2010 |
| Year of Publication: | 2010 |
| Language: | English |
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| Physical Description: | 1 online resource (318 p.) |
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Table of Contents:
- Frontmatter
- CONTENTS
- List of Figures and Illustrations
- Foreword
- Acknowledgements
- Chapter 1 Starting Fieldwork on ‘The Farm’
- Chapter 2 ‘Reflexibility’ – the Methodology of Fieldwork Among Lay Ethnographers
- Chapter 3 The Power of Culture
- Chapter 4 Farm, Factory, Firm – the Culture of Design and the Design of Culture
- Chapter 5 Breakpoint: Metaphors of Change
- Chapter 6 From ‘Corporate Identity Components’ to ‘Fundamental Values’
- Chapter 7 ‘Brand Religion’ – and Voices of Heresy
- Chapter 8 Working with Human Resources
- Chapter 9 How to Do Things with Words
- Chapter 10 The Social Significance of Flexibility
- Conclusion
- Postscript
- Appendix
- References
- Index