Reading Tourism Texts : : A Multimodal Analysis / / Sabrina Francesconi.

• Superior document: Title is part of eBook package: De Gruyter CVP eBook-Package Backfile 2000-2013
• VerfasserIn: Francesconi, Sabrina,
• Place / Publishing House: Bristol, UK;, Blue Ridge Summit, PA : : Channel View Publications, , [2014]; ©2014
• Year of Publication: 2014
• Language: English
• Series: Tourism and Cultural Change ; 36
• Physical Description: 1 online resource (200 p.)
• Other title: Frontmatter --; Contents --; Figures --; Tables --; Acknowledgements --; Introduction: Tourism and Travel --; 1. Genre Analysis --; 2. Systemic Functional Grammar --; 3. Visual Analysis --; 4. Aural Analysis --; 5. Multimodal and Intermodal Analysis --; Afterword: Methods of Multimodal Analysis --; Glossary --; Bibliography: Genre-Based Critical Works on the Language of Tourism --; References --; Author Index
• Format: Mode of access: Internet via World Wide Web.
• ISBN: 9781845414283; 9783110754377
• DOI: 10.21832/9781845414283
• Access: restricted access
• Hierarchical level: Monograph
• Statement of Responsibility: Sabrina Francesconi.

This volume explores the relationship between tourism and travel texts and contemporary society, and how each is shaped by the other. A multimodal analysis is used to consider a variety of texts including novels, brochures, blogs, websites, radio commercials, videos, postcards and authentic tourist pictures and their meaning-making dynamics within the tourism discourse. The book looks at the ways in which these different texts have influenced how tourists and travellers have been viewed over time and how we envision ourselves as tourists or travellers. It puts forward multimodal analysis as the best framework for exploring the semiotic potential of these texts. Including examples from the UK, Malta, Canada, New Zealand, India, Jamaica and South Africa, this volume will be useful for researchers and students in tourism studies, communication and media studies and applied linguistics.