Inside City Tourism : : A European Perspective /

Inside City Tourism : : A European Perspective / / John Heeley.

Show other versions (1)

Cities are the dominant geographical focus of business and leisure tourism travel, and cities everywhere are regenerating and reinventing themselves so as to attract visitors, students and investment. Inside City Tourism explores the organisational challenges to which this gives rise, and in particu...

Full description

Saved in:
Bibliographic Details
Superior document:Title is part of eBook package: De Gruyter CVP eBook-Package Backfile 2000-2013
VerfasserIn:
Heeley, John,
Place / Publishing House:Bristol, UK;, Blue Ridge Summit, PA : : Channel View Publications, , [2011]
©2011
Year of Publication:2011
Language:English
Series:Aspects of Tourism ; 47
Online Access:
Physical Description:1 online resource (192 p.)
Tags: Add Tag
No Tags, Be the first to tag this record!
Table of Contents:
  • Frontmatter
  • Contents
  • List of Figures and Tables
  • Acknowledgements
  • Preface: Why a Book on City Tourism?
  • Part 1: City Tourism
  • Chapter 1. Organising City Tourism
  • Chapter 2. Measuring City Tourism
  • Chapter 3. The Dynamics of City Tourism
  • Part 2: City Tourism Organisation
  • Chapter 4. City Tourism Organisation: Structure and Operations
  • Chapter 5. Setting Up and Leading City Marketing Agencies
  • Chapter 6. York, United Kingdom
  • Part 3: City Branding
  • Chapter 7. The Problematic Nature of City Branding
  • Chapter 8. City Branding in the Netherlands
  • Part 4: Conclusions
  • Chapter 9. Whither City Tourism and City Tourism Organisation?
  • References
  • Index

Similar Items