The Tourism and Leisure Experience : : Consumer and Managerial Perspectives / / ed. by Michael Morgan, Peter Lugosi, J.R. Brent Ritchie.
People do not buy products, or even services; they purchase the total experience that the product or service provides. Experience management is seen as the way to remain competitive in markets where globalisation and technology have turned products and services into commodities. This book draws toge...
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| Superior document: | Title is part of eBook package: De Gruyter CVP eBook-Package Backfile 2000-2013 |
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| MitwirkendeR: | |
| HerausgeberIn: | |
| Place / Publishing House: | Bristol, UK;, Blue Ridge Summit, PA : : Channel View Publications, , [2010] ©2010 |
| Year of Publication: | 2010 |
| Language: | English |
| Series: | Aspects of Tourism ;
44 |
| Online Access: | |
| Physical Description: | 1 online resource (264 p.) |
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