Tea and Tourism : : Tourists, Traditions and Transformations / / ed. by Lee Jolliffe.

• Superior document: Title is part of eBook package: De Gruyter CVP eBook-Package Backfile 2000-2013
• MitwirkendeR: Boyne, Steven,; Cros, Hilary du,; Dewar, Keith,; Gunasekara, Rabindranath B.,; Hall, Derek,; Han, Paul Leung Kin,; Hannam, Kevin,; Huang, Rong,; Jolliffe, Lee,; Li, Wen Mei,; Momsen, Janet Henshall,; Muhati, Jacquelyne,; Xiao, Honggen,; Zhuang, Peifen,
• HerausgeberIn: Jolliffe, Lee,
• Place / Publishing House: Bristol, UK;, Blue Ridge Summit, PA : : Channel View Publications, , [2007]; ©2007
• Year of Publication: 2007
• Language: English
• Series: Tourism and Cultural Change ; 11
• Physical Description: 1 online resource (280 p.)

The global production, marketing and consumption of tea present a resource for tea-related tourism. Tea and Tourism: Tourists, Traditions and Transformations profiles tea cultures and examines the social, political and developmental contexts of using related traditions for touristic purposes. This volume views tourism related to tea from differing disciplinary perspectives, and from marketing, planning, entrepreneurial and developmental viewpoints. The book examines the transformation of indigenous and imported tea traditions into experiences for tourists. Profiling these tea experiences from around the world including the United Kingdom; Sri Lanka; India; China; Taiwan; Kenya and Canada the volume reveals the ways in which tea's heritage is adapted for tourism consumption. This is the first definitive work on tea tourism. Global tea tourism trends are identified, while case examples provide fresh perspectives on the ongoing transformation of tea for tourism purposes.

Table of Contents

Frontmatter -- Contents -- Acknowledgements -- The Contributors -- Part 1: Introduction -- Chapter 1. Connecting Tea and Tourism -- Part 2: Tea Histories, Collections and Traditions -- Chapter 2. Tracing the History of Tea Culture -- Chapter 3. Tea and Travel: Transforming the Material Culture of Tea -- Chapter 4. Tea Traditions in Taiwan and Yunnan -- Part 3: Tea and Tourism: Political, Social and Economic Developments -- Chapter 5. Tea Production and Tourism Development in Assam: A Missed Opportunity? -- Chapter 6. Amidst the Misty Mountains: The Role of Tea Tourism in Sri Lanka's Turbulent Tourist Industry -- Chapter 7. The New Tea Appreciation Festival: Marketing and Socio-economic Development in Hunan Province, China -- Chapter 8. Tea Culture and Tourism in Fujian Province, China: Towards a Partnership for Sustainable Development -- Chapter 9. Tourism Development and the Tea Gardens of Fuding, China -- Chapter 10. Tourism and Tea in Kenya: Opportunity for Development? -- Part 4: Transforming Tea: From Tea Experiences to Tea Destinations -- Chapter 11. China's Tea and Horse Trade Route and its Potential for Tourism -- Chapter 12. Hangzhou: China's Green Tea City -- Chapter 13. Teapot Trails in the UK: Just a Handle or Something Worth Spouting about? -- Chapter 14. Tea Tourists and Tea Destinations in Canada: A New Blend? -- Part 5: Conclusion -- Chapter 15. Towards a Research Agenda for Tea Tourism -- Index