Language Management : : From Bricolage to Strategy in British Companies / / Natalie Victoria Wilmot.
This book draws on case studies of language management within British organisations to examine the decisions they make about language diversity in their professional communications in order to be successful in a multilingual world.
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| Superior document: | Title is part of eBook package: De Gruyter DG Plus PP Package 2022 Part 2 |
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| Place / Publishing House: | Bristol ;, Blue Ridge Summit : : Multilingual Matters, , [2022] ©2022 |
| Year of Publication: | 2022 |
| Language: | English |
| Series: | Language at Work ;
6 |
| Online Access: | |
| Physical Description: | 1 online resource (184 p.) |
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Table of Contents:
- Frontmatter
- Contents
- Figures and Tables
- 1 Introduction
- 2 Organisational Language Management Practices
- 3 Managing Language Diversity as an SME
- 4 Overcoming Language Barriers through the Use of Boundary Spanners
- 5 Translation and the Challenge of Meaning
- 6 BELF and its Malcontents
- 7 Conclusion
- Appendix
- References
- Index