Aspiring to be Global : : Language and Social Change in a Tourism Village in China / / Shuang Gao.

• Superior document: Title is part of eBook package: De Gruyter EBOOK PACKAGE COMPLETE 2019 English
• VerfasserIn: Gao, Shuang,
• Place / Publishing House: Bristol ;, Blue Ridge Summit : : Multilingual Matters, , [2019]; ©2019
• Year of Publication: 2019
• Language: English
• Series: Encounters
• Physical Description: 1 online resource (176 p.)
• Other title: Frontmatter --; Contents --; Acknowledgments --; 1. Introduction --; 2. Approaching the 'Global Village' --; 3. Commodification of Place, Consumption of Identity: Making 'Global Village' a Brand --; 4. Tensions of Space: Living on the Margins of the 'Global Village' --; 5. Global Village as 'English Corner': 'Enjoy Speaking English All the Time' --; 6. Globalization: A Short Reflection --; Appendix A --; Appendix B --; Appendix C --; Appendix D --; Appendix E --; References --; Index
• Format: Mode of access: Internet via World Wide Web.
• ISBN: 9781788922760; 9783110610765; 9783110664232; 9783110606065; 9783110610130; 9783110661460
• DOI: 10.1515/9781788922760
• Access: restricted access
• Hierarchical level: Monograph
• Statement of Responsibility: Shuang Gao.

This book makes a novel contribution to the sociolinguistics of globalization by examining the dynamics between language and social change in the tourism destination of West Street, Yangshuo, China. The author makes use of multiple sources, including ethnographic interviews, tourist literature, public signage and policy documents, to examine how tourist mobilities are embedded in and interact with historical, geographical, social, cultural, economic and semiotic factors in the creation of a 'global village'. The transformation of West Street is emblematic of changes in Chinese society under globalization, revealing new subjectivities, tensions and struggles inherent in this ongoing process of social change.