Nation Branding in Modern History / / ed. by Carolin Viktorin, Marcel K. Will, Annika Estner, Jessica C. E. Gienow-Hecht.

• Superior document: Title is part of eBook package: De Gruyter Berghahn Books Complete eBook-Package 2018
• MitwirkendeR: Aronczyk, Melissa,; Estner, Annika,; Gienow-Hecht, Jessica C. E.,; Gripentrog, John,; Hart, Justin,; Hoefte, Rosemarijn,; Krenn, Michael L.,; Kühschelm, Oliver,; McAllister, William B.,; Mordhorst, Mads,; Ociepka, Beata,; Scaglia, Ilaria,; Viktorin, Carolin,; Will, Marcel K.,
• HerausgeberIn: Estner, Annika,; Gienow-Hecht, Jessica C. E.,; Viktorin, Carolin,; Will, Marcel K.,
• Place / Publishing House: New York ;, Oxford : : Berghahn Books, , [2018]; ©2018
• Year of Publication: 2018
• Language: English
• Series: Explorations in Culture and International History ; 9
• Physical Description: 1 online resource (300 p.)
• Other title: Frontmatter --; Contents --; Illustrations --; Acknowledgments --; Introduction: Beyond Marketing and Diplomacy: Exploring the Historical Origins of Nation Branding --; Part I BRANDING THE NATION AND SELLING THE STATE: CASE STUDIES --; Chapter 1 Nation Branding Amid Civil War Publishing US Foreign Policy Documents to Define and Defend the Republic, 1861–66 --; Chapter 2 From the Moralizing Appeal for Patriotic Consumption to Nation Branding: Austria and Switzerland --; Chapter 3 Branding Internationalism: Displaying Art and International Cooperation in the Interwar Period --; Chapter 4 High Culture to the Rescue: Japan’s Nation Branding in the United States, 1934–40 --; Chapter 5 All Publicity Is Good Publicity? Advertising, Public Relations, and the Branding of Spain in the United Kingdom, 1945–69 --; Chapter 6 The Art of Branding: Rethinking American Cultural Diplomacy during the Cold War --; Chapter 7 Suriname: Nation Building and Nation Branding in a Postcolonial State, 1945–2015 --; Chapter 8 A New Brand for Postcomm unist Europe --; Part II PROMISES AND CHALLENGES OF NATION BRANDING: COMMENTARIES ON CASE STUDIES --; Chapter 9 Historicizing the Relationship between Nation Branding and Public Diplomacy --; Chapter 10 Nation Branding: A Twenty-First Century Tradition A Twenty-First Century Tradition --; Chapter 11 The History of Nation Branding and Nation Branding as History --; Annotated Sources --; Preface: The Diversity of Primary Sources and the Concept of Nation Branding --; I Introduction to Baron Dan Inō, “The Japanese People and their Gardens” (1935) --; II Images from the 1935–36 International Exhibition of Chinese Art in London --; III A Memorandum on the Advancing American Art Fiasco of 1947 --; Index
• Format: Mode of access: Internet via World Wide Web.
• ISBN: 9781785339240; 9783110998115
• DOI: 10.1515/9781785339240?locatt=mode:legacy
• Access: restricted access
• Hierarchical level: Monograph
• Statement of Responsibility: ed. by Carolin Viktorin, Marcel K. Will, Annika Estner, Jessica C. E. Gienow-Hecht.

A recent coinage within international relations, “nation branding” designates the process of highlighting a country’s positive characteristics for promotional purposes, using techniques similar to those employed in marketing and public relations. Nation Branding in Modern History takes an innovative approach to illuminating this contested concept, drawing on fascinating case studies in the United States, China, Poland, Suriname, and many other countries, from the nineteenth century to the present. It supplements these empirical contributions with a series of historiographical essays and analyses of key primary documents, making for a rich and multivalent investigation into the nexus of cultural marketing, self-representation, and political power.