Inside Political Campaigns : : Chronicles—and Lessons—from the Trenches / / ed. by Stephen Daniels, James R. Bowers.

• Superior document: Title is part of eBook package: De Gruyter Lynne Rienner Press Complete eBook-Package 2013-2000
• MitwirkendeR: Anderson, Kevin,; Bowers, James R.,; Daniels, Stephen,; Gutman, Vladimir,; Hardy, Richard J.,; McNamara, Jordan,; Munger, Michael,; Rackaway, Chapman,; Renner, Tari,; Smith, Michael,; Wicks, Aaron,
• HerausgeberIn: Bowers, James R.,; Daniels, Stephen,
• Place / Publishing House: Boulder : : Lynne Rienner Publishers, , [2022]; ©2011
• Year of Publication: 2022
• Language: English
• Physical Description: 1 online resource (263 p.)

This guided tour of the inner workings of the election campaign process demystifies the often murky world of professional politics. Offering a unique blend of theory and practice, Inside Political Campaigns draws on the experiences of political scientists who have played such key roles as campaign managers, consultants, media advisers, and even candidates. First-hand accounts of races run at the local, state, and national levels reveal the many complex facets of the modern electoral process. Highlighting lessons learned, the authors provide a unique introduction to both the study and the execution of political campaigns.

Table of Contents

Frontmatter -- Contents -- Preface -- Acknowledgments -- 1 Ten Lessons to Look for in Campaign Chronicles -- Part 1 Planning and Strategy -- 2 The Importance of Planning -- 3 Long-Term Strategy in Local Elections -- Part 2 Money, Media, and Staff -- 4 Funding Hillary’s 2008 Presidential Campaign -- 5 Media, Money, and Mud in Illinois’s Eleventh Congressional District -- 6 Working on Bill Clinton’s 1992 Research Staff -- 7 Volunteering in a State Legislative Campaign -- 8 Family as Staff in an Amateur Campaign -- Part 3 Being a Candidate -- 9 Almost Winning Missouri’s Ninth Congressional District -- 10 Being a Challenger in a Long-Shot City Council Campaign -- 11 Running for Governor as a Third-Party Candidate -- 12 The Perils of Multicandidate Mayoral Primaries -- Part 4 Conclusion -- 13 The Next Step: Get Involved in a Campaign -- A Note to the Instructor -- Further Reading and Viewing -- The Contributors -- Index -- About the Book