Handbook of Business Communication : : Linguistic Approaches /

Handbook of Business Communication : : Linguistic Approaches / / Gerlinde Mautner, Franz Rainer.

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In spite of the day-to-day relevance of business communication, it remains underrepresented in standard handbooks and textbooks on applied linguistics. The present volume introduces readers to a wide variety of linguistic studies of business communication, ranging from traditional LSP approaches to...

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Bibliographic Details
Superior document:Title is part of eBook package: De Gruyter DG Plus eBook-Package 2017
HerausgeberIn:
Mautner, Gerlinde,
Rainer, Franz,
Place / Publishing House:Berlin ;, Boston : : De Gruyter Mouton, , [2017]
©2017
Year of Publication:2017
Language:English
Series:Handbooks of Applied Linguistics [HAL] ; 13
Online Access:
Physical Description:1 online resource (XI, 700 p.)
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Table of Contents:
  • Frontmatter
  • Preface to the Handbooks of Applied Linguistics Series
  • Acknowledgements
  • Table of contents
  • 1. Editors’ introduction
  • 2. The history of the language of economics and business
  • 3. Genres in the business context: An introduction
  • 4. Business presentations
  • 5. Business negotiations
  • 6. Business meetings
  • 7. Sales talk and sales training
  • 8. From business letters to email and mobile communication
  • 9. Company websites
  • 10. The annual report
  • 11. Intercultural business communication: A linguistic approach
  • 12. Multilingualism in business: Language needs
  • 13. Multilingualism in business: Language policies and practices
  • 14. English as a lingua franca in international business contexts: Pedagogical implications for the teaching of English for Specific Business Purposes
  • 15. Teaching and learning foreign business languages
  • 16. New media in teaching and learning business languages
  • 17. The structure of economic and business terms
  • 18. Metaphor, metonymy, and euphemism in the language of economics and business
  • 19. Language planning and linguistic purism in the business domain
  • 20. The language of marketing
  • 21. The language of accounting
  • 22. Proper names in business
  • 23. Business lexicography
  • 24. Corpora and corpus linguistic approaches to studying business language
  • 25. Organizational discourse
  • 26. Spoken workplace discourse
  • 27. Corporate language and design
  • 28. The risks of using standardized text modules as communication vehicles
  • Subject index

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