Winning in China : : 8 Stories of Success and Failure in the World's Largest Economy / / Karl Ulrich, Lele Sang.
If Amazon can't win in China, can anyone?When Amazon CEO Jeff Bezos visited China in 2007, he expected that one day soon China would be a double-digit percentage of Amazon's sales. Yet, by 2019, Amazon, the most powerful and successful ecommerce company in the world, had quit China.In Winn...
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| Superior document: | Title is part of eBook package: De Gruyter University of Pennsylvania Complete eBook-Package 2021 |
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| Place / Publishing House: | Philadelphia : : University of Pennsylvania Press, , [2021] ©2021 |
| Year of Publication: | 2021 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (190 p.) |
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Table of Contents:
- Frontmatter
- Contents
- Introduction: If Amazon Can’t Succeed, Can Anyone?
- Chapter 1 This Is What a Business Needs to Succeed in China
- Chapter 2 Amazon: The Flywheel Stops Spinning
- Chapter 3 Norwegian Cruise Line How “Made for China” Fails
- Chapter 4 Hyundai: What Got You Here Won’t Get You There
- Chapter 5 LinkedIn: A Résumé for Success?
- Chapter 6 Sequoia Capital: Weaving Filaments Across Borders
- Chapter 7 InMobi: Jockey or Horse?
- Chapter 8 Intel: Alpha Chips
- Chapter 9 Zegna: When Brand Is King
- Chapter 10 Lessons on Winning and Losing in China
- Chapter 11 Prescriptions for Success
- Conclusion: Most Interesting Times
- Acknowledgments
- Notes
- Index
- About the Authors
- About Wharton School Press
- About the Wharton School