The Social Entrepreneur's Playbook, Expanded Edition : : Pressure Test, Plan, Launch and Scale Your Social Enterprise / / James D. Thompson, Ian C. MacMillan.

• Superior document: Title is part of eBook package: De Gruyter University of Pennsylvania Backlist eBook-Package 2000-2013
• VerfasserIn: MacMillan, Ian C.,; Thompson, James D.,
• Place / Publishing House: Philadelphia : : University of Pennsylvania Press, , [2013]; ©2013
• Year of Publication: 2013
• Language: English
• Physical Description: 1 online resource (234 p.)

Available for the First Time: The Complete Social Entrepreneur's PlaybookCovers all three phases of the start-up to scale-up process, developed with reader feedback from "one of the more unusual ebook.experiments of the year" (ThinReads)Wharton professor Ian C. MacMillan and Dr. James Thompson, director of the Wharton Social Entrepreneurship Program, provide a tough-love approach that significantly increases the likelihood of a successful social enterprise launch in the face of the high-uncertainty conditions typically encountered by social entrepreneurs.MacMillan and Thompson used their own systematic framework to publish The Social Entrepreneur's Playbook. To test the market, they offered the first phase in their start-up method (step 1) as a free ebook. Readers were invited to join The Social Entrepreneur's Advisory Group, and nearly 300 aspiring and active social entrepreneurs shared feedback that helped shape the complete edition of the book, which covers all three steps in the start-up to scale-up process.Based on this crowd-sourced feedback from readers of the free ebook and drawing on the authors' more than 26 years' combined experience developing and studying social enterprises in the field across Africa and in the United States, this new edition provides guidance for each phase:Phase One: Pressure Test Your Start-Up Idea. Based on the free ebook, this expanded section now includes advice on setting revenue and social impact goals, how to navigate the sociopolitical landscape, and how to develop a strong concept statement. In addition, MacMillan and Thompson provide advice on how to identify and test a proposed revenue-generating solution and define and segment your target population.Phase Two: Plan Your Social Enterprise. All new to this edition, this critical phase shows you how to frame and scope the venture, determine what it will take to actually deliver a sustainable enterprise, identify the key assumptions that have been made, and design checkpoints to test those assumptions before making major investments.Phase Three: Launch and Scale Your Social Enterprise. Available for the first time in this edition, you will learn how to effectively launch your enterprise, manage upside potential and downside risk, and strategically scale up.Filled with accessible frameworks and tools, as well as inspiring stories of social entrepreneurs, The Social Entrepreneur's Playbook is a must-read for any aspiring or active social entrepreneur, as well as philanthropists, foundations, and nonprofits interested in doing more good with fewer resources.Includes access to downloadable planning documents, including user-friendly spreadsheets

Table of Contents

Frontmatter -- Contents -- A Personal Note -- Introduction: The Creation of Social Wealth Out of Poverty -- PHASE ONE From Possible to Plausible: Pressure Test Your Start-Up Idea -- CHAPTER 1 Articulate Your Targeted Problem and Substantiate Your Proposed Solution -- CHAPTER 2 Specify Performance Criteria -- CHAPTER 3 Define and Segment Your Target Population -- CHAPTER 4 Understand the Beneficiary Experience -- CHAPTER 5 Analyze the Most Competitive Alternative -- CHAPTER 6 Identify Operations Realities -- CHAPTER 7 Address the Inevitable Sociopolitics -- CHAPTER 8 Develop a Concept Statement -- PHASE TWO From Plausible to Probable: Plan Your Social Enterprise -- CHAPTER 9 Frame and Scope the Venture -- CHAPTER 10 Specify Deliverables -- CHAPTER 11 Establish Assumptions and Checkpoints -- PHASE THREE From Probable to Plannable: Launch and Scale Your Social Enterprise -- CHAPTER 12 Launch Your Enterprise -- CHAPTER 13 Manage the Upside and Downside -- CHAPTER 14 Scale Up Your Social Enterprise -- Conclusion -- Acknowledgments -- The Social Entrepreneur’s Playbook Advisory Group -- Notes -- About the Authors -- About Wharton School Press -- About The Wharton School