Investing in Financial Research : : A Decision-Making System for Better Results / / Cheryl Strauss Einhorn.

Every day, people around the world make financial decisions. They choose to invest in a stock, sell their holdings in a mutual fund or buy a condominium. These decisions are complex and financially tricky—even for financial professionals. But the literature available on financial research is dated a...

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Superior document:Title is part of eBook package: De Gruyter Cornell University Press Complete eBook-Package 2019
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Place / Publishing House:Ithaca, NY : : Cornell University Press, , [2019]
©2021
Year of Publication:2019
Language:English
Series:AREA Method Publications
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Physical Description:1 online resource (252 p.) :; 2 b&w halftones, 13 b&w line drawings, 4 charts
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Table of Contents:
  • Frontmatter
  • Contents
  • Foreword
  • Acknowledgments
  • Introduction : Blue Skies
  • 1. The Origins of the AREA Method
  • 2. Research Like a Cheetah
  • 3. How to Use This Book: The AREA Journal, Cheetah Sheets, and Thesis Statements
  • 4. Cognitive Biases and the AREA Method
  • 5. AREA at Work and Critical Concepts
  • 6. AREA = A: Absolute
  • 7. AREA = R: Relative
  • 8. AREA = E: Exploration
  • 9. AREA = E: Exploitation
  • 10. AREA = A: Analysis
  • 11. Warren Buffett and Untangling Your Plate of Spaghetti
  • Appendix
  • Notes
  • Index