Books As Weapons : : Propaganda, Publishing, and the Battle for Global Markets in the Era of World War II / / John B. Hench.

• Superior document: Title is part of eBook package: De Gruyter Cornell University Press Complete eBook-Package 2016
• VerfasserIn: Hench, John B.,
• Place / Publishing House: Ithaca, NY : : Cornell University Press, , [2016]; ©2016
• Year of Publication: 2016
• Language: English
• Physical Description: 1 online resource (352 p.) :; 12 halftones

Only weeks after the D-Day invasion of June 6, 1944, a surprising cargo—crates of books—joined the flood of troop reinforcements, weapons and ammunition, food, and medicine onto Normandy beaches. The books were destined for French bookshops, to be followed by millions more American books (in transla...

Table of Contents

• Frontmatter
• Contents
• Preface
• Acknowledgments
• Abbreviations and Acronyms
• Introduction: Books on the Normandy Beaches
• Part I: CULTIVATING NEW MARKETS
• 1. Modernizing U.S. Book Publishing
• 2. War Changes Everything—Even Books
• Part II: BOOKS AS “WEAPONS IN THE WAR OF IDEAS”
• 3. Publishers Organize for War and Plan for Peace
• 4. “Books Are the Most Enduring Propaganda of All”
• 5. Seeking “an Inside Track to the World’s Bookshelves”
• 6. “Everyone but the Janitor” Selected the Books
• 7. Books to Pacify and Reeducate the Enemy
• 8. Making the “Nice Little Books”
• Part III: U.S. CULTURAL POWER ABROAD
• 9. Liberating Europe with Books
• 10. The Rise and Fall of the United States International Book Association
• 11. The Empire Strikes Back
• 12. Books for Occupied Germany and Japan
• Epilogue: American Books Abroad after 1948
• Appendix A. Overseas and Transatlantic Editions
• Appendix B. Titles in the Bücherreihe Neue Welt Series
• Notes
• Bibliography
• Index