Selling Technology : : The Changing Shape of Sales in an Information Economy / / Asaf Darr.
Selling Technology offers a look at high-tech markets from within, through the experience of salespeople, purchasing agents, and engineers who construct markets for emergent technologies through their daily engagement in sales interactions. Although sales occupations comprise 12 percent of the Ameri...
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Superior document: | Title is part of eBook package: De Gruyter Cornell University Press Backlist 2000-2013 |
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Place / Publishing House: | Ithaca, NY : : Cornell University Press, , [2018] ©2006 |
Year of Publication: | 2018 |
Language: | English |
Series: | Collection on Technology and Work
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Online Access: | |
Physical Description: | 1 online resource (176 p.) :; 1 table, 4 charts/graphs |
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Table of Contents:
- Frontmatter
- CONTENTS
- FOREWORD
- ACKNOWLEDGMENTS
- 1. Sales Work in Culture and Practice
- 2. Sellers, Buyers, and Market Organization
- 3. Searching for Clients and Constructing Sales Ties in a Mass Market
- 4. Searching for Clients and Constructing Sales Ties in Emergent Technology Markets
- 5. Maintaining Sales Ties in a Mass Market
- 6. Maintaining Sales Ties in Emergent Technology Markets
- 7. The Changing Nature of Sales Work
- A Note on Methods and Design
- References
- Index