Navigating Your Way to Startup Success / / Harlan Beverly.

• Superior document: Title is part of eBook package: De Gruyter DG Plus DeG Package 2018 Part 1
• VerfasserIn: Beverly, Harlan,
• Place / Publishing House: Berlin ;, Boston : : De Gruyter, , [2017]; ©2018
• Year of Publication: 2017
• Language: English
• Physical Description: 1 online resource (XVII, 288 p.)

Startups, like sailing vessels, do not travel in straight lines. The wind and the waves of the real world move the ship, and your startup, in unpredictable ways. This book is designed to give you an analytical set of tools to help you navigate your startup or corporate innovation through the murky w...

Table of Contents

• Frontmatter
• Acknowledgments
• About the Author
• Contents
• Chapter 1. Introduction—Why do you want to launch a startup, anyway?
• Chapter 2. Failing to Start—What’s stopping you?
• Chapter 3. Your Idea Sucks—How would you know?
• Chapter 4. Failing to Ship—Again, what’s stopping you?
• Chapter 5. Nobody Cares—What can you do about it?
• Chapter 6. Somebody Cares—Yippee! Now what?
• Chapter 7. Oops, We Ran Out of Money—Funding and finance
• Chapter 8. I Got Sued—It can happen to you
• Chapter 9. Help, I’m Sinking—Controlling growth
• Chapter 10. The Press Hates Me—Bad reviews
• Chapter 11. I’m Bankrupt—Saving costs and finding profits
• Chapter 12. I Got Fired and I’m the Founder—How?
• Chapter 13. Sold!—Now what?
• Index