Demand and Supply Integration : : The Key to World-Class Demand Forecasting, Second Edition / / Mark A. Moon.

Supply chain professionals: master pioneering techniques for integrating demand and supply, and create demand forecasts that are far more accurate and useful! In Demand and Supply Integration, Dr. Mark Moon presents the specific design characteristics of a world-class demand forecasting management p...

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Bibliographic Details
Superior document:Title is part of eBook package: De Gruyter DG Plus DeG Package 2018 Part 1
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Place / Publishing House:Berlin ;, Boston : : De Gruyter, , [2018]
©2018
Year of Publication:2018
Edition:2nd ed.
Language:English
Online Access:
Physical Description:1 online resource (XVI, 234 p.)
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Table of Contents:
  • Frontmatter
  • About De/G PRESS
  • Acknowledgments
  • Contents
  • Preface to the Second Edition
  • Chapter 1. The Case for Business Integration
  • Chapter 2. Demand/Supply Integration
  • Chapter 3. World-Class Demand/Supply Integration
  • Chapter 4. Forecasting as a Management Process
  • Chapter 5. Quantitative Forecasting Techniques
  • Chapter 6. Qualitative Forecasting
  • Chapter 7. Incorporating Market Intelligence into the Forecast
  • Chapter 8. Performance Measurement
  • Chapter 9. World-Class Demand Forecasting
  • Chapter 10. Bringing It Back to Demand/Supply Integration: Managing the Demand Review
  • Index