In the Kingdom of Shoes : : Bata, Zlín, Globalization, 1894–1945 / / Zachary Austin Doleshal.
One of the world’s largest sellers of footwear, the Bata Company of Zlín, Moravia has a remarkable history that touches on crucial aspects of what made the world modern. In the twilight of the Habsburg Empire, the company Americanized its production model while also trying to Americanize its workfor...
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| Place / Publishing House: | Toronto : : University of Toronto Press, , [2021] ©2021 |
| Year of Publication: | 2021 |
| Language: | English |
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| Physical Description: | 1 online resource (288 p.) :; 18 b&w illustrations |
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Table of Contents:
- Frontmatter
- Contents
- List of Illustrations
- Acknowledgments
- Abbreviations and Terms
- Introduction
- 1 “A New Fixed Existence”: The Modernization of Zlín
- 2 “Time Es Money”: The Americanization of the Dřevnice Valley, 1914–1923
- 3 “An End to Politics,” 1923–1926
- 4 “Speak Briefly”: Rationalization and Everyday Life, 1926–1932
- 5 “Half the World Is Barefoot”: The Globalization of the Bat’a System, 1931–1937
- 6 “The Path of Perfection”: Engineering the Batovci for an Uncertain World, 1933–1938
- 7 “Everyone Gives Their Soul to Their Country,” 1937–1939
- 8 “Not a Nazi, but More or Less a Fool,” 1939–1945
- Conclusion
- Notes
- Bibliography
- Index