The Adman’s Dilemma : : From Barnum to Trump / / Paul Rutherford.
The Adman’s Dilemma is a cultural biography that explores the rise and fall of the advertising man as a figure who became effectively a licensed deceiver in the process of governing the lives of American consumers. Apparently this personage was caught up in a contradiction, both compelled to deceive...
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| Superior document: | Title is part of eBook package: De Gruyter University of Toronto Press Complete eBook-Package 2018 |
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| Place / Publishing House: | Toronto : : University of Toronto Press, , [2019] ©2018 |
| Year of Publication: | 2019 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (480 p.) |
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Table of Contents:
- Frontmatter
- Contents
- Acknowledgments
- Introduction: Enter “Don Draper,” 2007
- Prelude: The Con Man, the Adman, and the Trickster: Herman Melville, The Confidence-Man: His Masquerade, 1857
- 1. The Huckster’s Game
- 2. The Rise of the Advertising Agent
- 3. The Chronicle of Struggle
- 4. A Worrisome Dominion
- 5. The Gospel of Creativity
- 6. A Tyranny of Signs
- Conclusion: Deception and Its Discontents: Farewell “Don Draper,” 2015
- Afterword: The Triumph of the Huckster: Donald J. Trump, Republican Nomination Acceptance Speech, 21 July 2016
- The Moral of the Biography
- Notes
- Concept Index
- Name Index