Controlling the Message : : New Media in American Political Campaigns /

Controlling the Message : : New Media in American Political Campaigns / / ed. by Victoria A. Farrar-Myers, Justin S. Vaughn.

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Choice Outstanding Academic Title of 2016From the presidential race to the battle for the office of New York City mayor, American political candidates’ approach to new media strategy is increasingly what makes or breaks their campaign. Targeted outreach on Facebook and Twitter, placement of a well-t...

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Bibliographic Details
Superior document:Title is part of eBook package: De Gruyter New York University Press Complete eBook-Package 2014-2015
MitwirkendeR:
Azari, Julia R.,
Belt, Todd L.,
Calfano, Brian R.,
Coffey, Daniel J.,
Conroy, Meredith,
Eshbaugh-Soha, Matthew,
Farrar-Myers, Victoria A.,
Feezell, Jessica T.,
Granger, Douglas M.,
Gruszczynski, Mike,
Guerrero, Mario,
Gulati, Girish J.,
Hawthorne, Joshua,
Hoffman, Karen S.,
Klotz, Robert J.,
Kohler, Michael,
Kreiss, Daniel,
Lawrence, Regina G.,
Stewart, Benjamin A.,
Vaughn, Justin S.,
Warner, Benjamin R.,
Welch, Creighton,
Williams, Christine B.,
HerausgeberIn:
Farrar-Myers, Victoria A.,
Vaughn, Justin S.,
Place / Publishing House:New York, NY : : New York University Press, , [2015]
©2015
Year of Publication:2015
Language:English
Online Access:
Physical Description:1 online resource :; 69 black and white illustrations
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Table of Contents:
  • Frontmatter
  • Contents
  • Acknowledgments
  • Introduction
  • PART 1: ELITE UTILIZATION
  • 1. Strategic Communication in a Networked Age
  • 2. Congressional Campaigns’ Motivations for Social Media Adoption
  • 3. Surrogates or Competitors?
  • 4. The Competition to Control Campaign Messages on YouTube
  • PART 2: MESSAGE CONTROL IN THE NEW MEDIA ENVIRONMENT
  • 5. Campaign News in the Time of Twitter
  • 6. New and Traditional Media Reportage on Electoral Campaign Controversies
  • 7. Traditional Media, Social Media, and Different Presidential Campaign Messages
  • PART 3: SOCIAL MEDIA’S IMPACT ON CAMPAIGN POLITICS
  • 8. The Influence of User-Controlled Messages on Candidate Evaluations
  • 9. Terms of Engagement
  • 10. Is Laughter the Best Medicine for Politics?
  • PART 4: SOCIAL MEDIA AND CIVIC RELATIONS
  • 11. Comment Forum Speech as a Mirror of Mainstream Discourse
  • 12. Sparking Debate
  • 13. Flaming and Blaming
  • Conclusion
  • About the Contributors
  • Index

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