Playing for God : : Evangelical Women and the Unintended Consequences of Sports Ministry / / Annie Blazer.

When sports ministry first emerged in the 1950s and 1960s, its founders imagined male celebrity athletes as powerful salespeople who could deliver a message of Christian strength: “If athletes can endorse shaving cream, razor blades, and cigarettes, surely they can endorse the Lord, too,” reasoned F...

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Superior document:Title is part of eBook package: De Gruyter New York University Press Complete eBook-Package 2014-2015
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Place / Publishing House:New York, NY : : New York University Press, , [2015]
©2015
Year of Publication:2015
Language:English
Series:North American Religions ; 11
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Physical Description:1 online resource
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