Social Media Entertainment : : The New Intersection of Hollywood and Silicon Valley / / Stuart Cunningham, David Craig.

How the transformation of social media platforms and user-experience have redefined the entertainment industry In a little over a decade, competing social media platforms, including YouTube, Facebook, Twitter, Instagram, and Snapchat, have given rise to a new creative industry: social media entertai...

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Superior document:Title is part of eBook package: De Gruyter New York University Press Complete eBook-Package 2019
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Place / Publishing House:New York, NY : : New York University Press, , [2019]
©2019
Year of Publication:2019
Language:English
Series:Postmillennial Pop ; 7
Online Access:
Physical Description:1 online resource :; 33 black and white illustrations
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100 1 |a Cunningham, Stuart,   |e author.  |4 aut  |4 http://id.loc.gov/vocabulary/relators/aut 
245 1 0 |a Social Media Entertainment :  |b The New Intersection of Hollywood and Silicon Valley /  |c Stuart Cunningham, David Craig. 
264 1 |a New York, NY :   |b New York University Press,   |c [2019] 
264 4 |c ©2019 
300 |a 1 online resource :  |b 33 black and white illustrations 
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490 0 |a Postmillennial Pop ;  |v 7 
505 0 0 |t Frontmatter --   |t Contents --   |t List of figures and tables --   |t Introduction --   |t 1. Platform strategy --   |t 2. Creator labor --   |t 3. Social media entertainment intermediaries --   |t 4. Authenticity, community, and brand culture --   |t 5. Cultural politics of social media entertainment --   |t 6. Globalizing social media entertainment --   |t Conclusion --   |t Acknowledgments --   |t Notes --   |t References --   |t Index --   |t About the authors 
506 0 |a restricted access  |u http://purl.org/coar/access_right/c_16ec  |f online access with authorization  |2 star 
520 |a How the transformation of social media platforms and user-experience have redefined the entertainment industry In a little over a decade, competing social media platforms, including YouTube, Facebook, Twitter, Instagram, and Snapchat, have given rise to a new creative industry: social media entertainment. Operating at the intersection of the entertainment and interactivity, communication and content industries, social media entertainment creators have harnessed these platforms to generate new kinds of content separate from the century-long model of intellectual property control in the traditional entertainment industry. Social media entertainment has expanded rapidly and the traditional entertainment industry has been forced to cede significant power and influence to content creators, their fans, and subscribers. Digital platforms have created a natural market for embedded advertising, changing the worlds of marketing and communication in their wake. Combined, these factors have produced new, radically shifting demands on the entertainment industry, posing new challenges for screen regimes, media scholars, industry professionals, content creators, and audiences alike.Stuart Cunningham and David Craig chronicle the rise of social media entertainment and its impact on media consumption and production. A massive, industry-defining study with insight from over 100 industry insiders, Social Media Entertainment explores the latest transformations in the entertainment industry in this time of digital disruption. 
538 |a Mode of access: Internet via World Wide Web. 
546 |a In English. 
588 0 |a Description based on online resource; title from PDF title page (publisher's Web site, viewed 29. Jun 2022) 
650 0 |a Internet entertainment industry  |z United States. 
650 0 |a Internet entertainment industry-United States. 
650 0 |a Internet entertainment  |z United States. 
650 0 |a Internet entertainment-United States. 
650 0 |a Social media  |z United States. 
650 0 |a Social media-United States. 
650 7 |a BUSINESS & ECONOMICS / Industries / Media & Communications.  |2 bisacsh 
653 |a Asian American creators. 
653 |a Facebook. 
653 |a IP control. 
653 |a Instagram. 
653 |a LGBTQ creators. 
653 |a Madison Avenue. 
653 |a Michelle Phan. 
653 |a NoCal. 
653 |a PewDiePie. 
653 |a Snapchat. 
653 |a SoCal. 
653 |a Twitter. 
653 |a Vlogbrothers. 
653 |a YouTube. 
653 |a authenticity. 
653 |a brand culture. 
653 |a content creators. 
653 |a copyright industry high-control regimes. 
653 |a cultural globalization. 
653 |a cultural imperialism. 
653 |a cultural politics. 
653 |a gameplay. 
653 |a live-streamers. 
653 |a live-streaming platforms. 
653 |a media globalization. 
653 |a media management. 
653 |a minority representation. 
653 |a new screen ecology. 
653 |a platform algorithms. 
653 |a platform regulatory action. 
653 |a precarious labor. 
653 |a professionalizing amateurs. 
653 |a screen industries. 
653 |a traditional screen ecology. 
653 |a vlogging. 
700 1 |a Craig, David,   |e author.  |4 aut  |4 http://id.loc.gov/vocabulary/relators/aut 
773 0 8 |i Title is part of eBook package:  |d De Gruyter  |t New York University Press Complete eBook-Package 2019  |z 9783110722727 
776 0 |c print  |z 9781479890286 
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