Asian American Media Activism : : Fighting for Cultural Citizenship / / Lori Kido Lopez.

• Superior document: Title is part of eBook package: De Gruyter New York University Press Complete eBook-Package 2016
• VerfasserIn: Lopez, Lori Kido,
• Place / Publishing House: New York, NY : : New York University Press, , [2016]; ©2016
• Year of Publication: 2016
• Language: English
• Series: Critical Cultural Communication ; 10
• Physical Description: 1 online resource :; 22 black and white illustrations

Choice Top 25 Academic TitleHow activists and minority communities use media to facilitate social change and achieve cultural citizenship. Among the most well-known YouTubers are a cadre of talented Asian American performers, including comedian Ryan Higa and makeup artist Michelle Phan. Yet beneath the sheen of these online success stories lies a problem—Asian Americans remain sorely underrepresented in mainstream film and television. When they do appear on screen, they are often relegated to demeaning stereotypes such as the comical foreigner, the sexy girlfriend, or the martial arts villain. The story that remains untold is that as long as these inequities have existed, Asian Americans have been fighting back—joining together to protest offensive imagery, support Asian American actors and industry workers, and make their voices heard. Providing a cultural history and ethnography, Asian American Media Activism assesses everything from grassroots collectives in the 1970s up to contemporary engagements by fan groups, advertising agencies, and users on YouTube and Twitter. In linking these different forms of activism, Lori Kido Lopez investigates how Asian American media activism takes place and evaluates what kinds of interventions are most effective. Ultimately, Lopez finds that activists must be understood as fighting for cultural citizenship, a deeper sense of belonging and acceptance within a nation that has long rejected them.

Table of Contents

Frontmatter -- CONTENTS -- ACKNOWLEDGMENTS -- 1. The Limits of Assimilationism within Traditional Media Activisim -- 2. Leveraging Media Policy for Representational Change -- 3. Social Change through the Asian American Market -- 4. Asian American YouTube Celebrities Creating Popular Culture Networks -- 5. Utilizing Skills and Passion to Spread Online Activism -- Conclusion: Producing Citizenship through Activism -- NOTES -- BIBLIOGRAPHY -- INDEX -- ABOUT THE AUTHOR