Selling Science Fiction Cinema : : Making and Marketing a Genre / / J. P. Telotte.
How science fiction films in the 1950s were marketed and helped create the broader genre itself. For Hollywood, the golden age of science fiction was also an age of anxiety. Amid rising competition, fluid audience habits, and increasing government regulation, studios of the 1950s struggled to make a...
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Place / Publishing House: | Austin : : University of Texas Press, , [2023] ©2023 |
Year of Publication: | 2023 |
Language: | English |
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Physical Description: | 1 online resource (216 p.) :; 39 b&w photos |
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Telotte, J. P., author. aut http://id.loc.gov/vocabulary/relators/aut Selling Science Fiction Cinema : Making and Marketing a Genre / J. P. Telotte. Austin : University of Texas Press, [2023] ©2023 1 online resource (216 p.) : 39 b&w photos text txt rdacontent computer c rdamedia online resource cr rdacarrier text file PDF rda Frontmatter -- CONTENTS -- ACKNOWLEDGMENTS -- CHAPTER 1 MARKETING AND MAKING SCIENCE FICTION -- CHAPTER 2 WHAT IS THIS THING? Framing and Unframing a New Genre -- CHAPTER 3 PONDERING THE “PULP PARADOX” Pal, Paramount, and the SF Market -- CHAPTER 4 MOPPETS AND ROBOTS MGM Markets Forbidden Planet -- CHAPTER 5 ANOTHER FORM OF LIFE Audiences, Markets, and The Blob -- CHAPTER 6 SELLING JAPAN Making, Remaking, and Marketing Japanese SF -- CONCLUSION -- NOTES -- SELECT FILMOGRAPHY -- SELECT BIBLIOGRAPHY -- INDEX restricted access http://purl.org/coar/access_right/c_16ec online access with authorization star How science fiction films in the 1950s were marketed and helped create the broader genre itself. For Hollywood, the golden age of science fiction was also an age of anxiety. Amid rising competition, fluid audience habits, and increasing government regulation, studios of the 1950s struggled to make and sell the kinds of films that once were surefire winners. These conditions, the leading media scholar J. P. Telotte argues, catalyzed the incredible rise of science fiction. Though science fiction films had existed since the earliest days of cinema, the SF genre as a whole continued to resist easy definition through the 1950s. In grappling with this developing genre, the industry began to consider new marketing approaches that viewed films as fluid texts and audiences as ever-changing. Drawing on trade reports, film reviews, pressbooks, trailers, and other archival materials, Selling Science Fiction Cinema reconstructs studio efforts to market a promising new genre and, in the process, shows how salesmanship influenced what that genre would become. Telotte uses such films as The Thing from Another World, Forbidden Planet, and The Blob, as well as the influx of Japanese monster movies, to explore the shifting ways in which the industry reframed the SF genre to market to no-longer static audience expectations. Science fiction transformed the way Hollywood does business, just as Hollywood transformed the meaning of science fiction. Mode of access: Internet via World Wide Web. In English. Description based on online resource; title from PDF title page (publisher's Web site, viewed 08. Aug 2023) Motion pictures Marketing. Science fiction films Marketing History Sources. Science fiction films Marketing History. PERFORMING ARTS / General. bisacsh ballyhoo, pulps, paratext, Paramount, kaiju, George Pal, H. G. Wells, pressbook, horror, genre, juvenile, exploitation, teenpic, cult, trailer, publicity, RKO, space opera, Forbidden Planet, The Thing from Another World, The Blob, Things to Come, Godzilla, War of the Worlds, When Worlds Collide. https://doi.org/10.7560/327333 https://www.degruyter.com/isbn/9781477327340 Cover https://www.degruyter.com/document/cover/isbn/9781477327340/original |
language |
English |
format |
eBook |
author |
Telotte, J. P., Telotte, J. P., |
spellingShingle |
Telotte, J. P., Telotte, J. P., Selling Science Fiction Cinema : Making and Marketing a Genre / Frontmatter -- CONTENTS -- ACKNOWLEDGMENTS -- CHAPTER 1 MARKETING AND MAKING SCIENCE FICTION -- CHAPTER 2 WHAT IS THIS THING? Framing and Unframing a New Genre -- CHAPTER 3 PONDERING THE “PULP PARADOX” Pal, Paramount, and the SF Market -- CHAPTER 4 MOPPETS AND ROBOTS MGM Markets Forbidden Planet -- CHAPTER 5 ANOTHER FORM OF LIFE Audiences, Markets, and The Blob -- CHAPTER 6 SELLING JAPAN Making, Remaking, and Marketing Japanese SF -- CONCLUSION -- NOTES -- SELECT FILMOGRAPHY -- SELECT BIBLIOGRAPHY -- INDEX |
author_facet |
Telotte, J. P., Telotte, J. P., |
author_variant |
j p t jp jpt j p t jp jpt |
author_role |
VerfasserIn VerfasserIn |
author_sort |
Telotte, J. P., |
title |
Selling Science Fiction Cinema : Making and Marketing a Genre / |
title_sub |
Making and Marketing a Genre / |
title_full |
Selling Science Fiction Cinema : Making and Marketing a Genre / J. P. Telotte. |
title_fullStr |
Selling Science Fiction Cinema : Making and Marketing a Genre / J. P. Telotte. |
title_full_unstemmed |
Selling Science Fiction Cinema : Making and Marketing a Genre / J. P. Telotte. |
title_auth |
Selling Science Fiction Cinema : Making and Marketing a Genre / |
title_alt |
Frontmatter -- CONTENTS -- ACKNOWLEDGMENTS -- CHAPTER 1 MARKETING AND MAKING SCIENCE FICTION -- CHAPTER 2 WHAT IS THIS THING? Framing and Unframing a New Genre -- CHAPTER 3 PONDERING THE “PULP PARADOX” Pal, Paramount, and the SF Market -- CHAPTER 4 MOPPETS AND ROBOTS MGM Markets Forbidden Planet -- CHAPTER 5 ANOTHER FORM OF LIFE Audiences, Markets, and The Blob -- CHAPTER 6 SELLING JAPAN Making, Remaking, and Marketing Japanese SF -- CONCLUSION -- NOTES -- SELECT FILMOGRAPHY -- SELECT BIBLIOGRAPHY -- INDEX |
title_new |
Selling Science Fiction Cinema : |
title_sort |
selling science fiction cinema : making and marketing a genre / |
publisher |
University of Texas Press, |
publishDate |
2023 |
physical |
1 online resource (216 p.) : 39 b&w photos |
contents |
Frontmatter -- CONTENTS -- ACKNOWLEDGMENTS -- CHAPTER 1 MARKETING AND MAKING SCIENCE FICTION -- CHAPTER 2 WHAT IS THIS THING? Framing and Unframing a New Genre -- CHAPTER 3 PONDERING THE “PULP PARADOX” Pal, Paramount, and the SF Market -- CHAPTER 4 MOPPETS AND ROBOTS MGM Markets Forbidden Planet -- CHAPTER 5 ANOTHER FORM OF LIFE Audiences, Markets, and The Blob -- CHAPTER 6 SELLING JAPAN Making, Remaking, and Marketing Japanese SF -- CONCLUSION -- NOTES -- SELECT FILMOGRAPHY -- SELECT BIBLIOGRAPHY -- INDEX |
isbn |
9781477327340 |
callnumber-first |
P - Language and Literature |
callnumber-subject |
PN - General Literature |
callnumber-label |
PN1995 |
callnumber-sort |
PN 41995.9 M29 T47 42023 |
genre_facet |
Sources. |
url |
https://doi.org/10.7560/327333 https://www.degruyter.com/isbn/9781477327340 https://www.degruyter.com/document/cover/isbn/9781477327340/original |
illustrated |
Not Illustrated |
dewey-hundreds |
700 - Arts & recreation |
dewey-tens |
790 - Sports, games & entertainment |
dewey-ones |
791 - Public performances |
dewey-full |
791.43/615 |
dewey-sort |
3791.43 3615 |
dewey-raw |
791.43/615 |
dewey-search |
791.43/615 |
doi_str_mv |
10.7560/327333 |
work_keys_str_mv |
AT telottejp sellingsciencefictioncinemamakingandmarketingagenre |
status_str |
n |
ids_txt_mv |
(DE-B1597)653200 |
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cr |
is_hierarchy_title |
Selling Science Fiction Cinema : Making and Marketing a Genre / |
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1775793045878341632 |
fullrecord |
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