The Television Code : : Regulating the Screen to Safeguard the Industry / / Deborah L. Jaramillo.
The broadcasting industry’s trade association, the National Association of Broadcasters (NAB), sought to sanitize television content via its self-regulatory document, the Television Code. The Code covered everything from the stories, images, and sounds of TV programs (no profanity, illicit sex and d...
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Jaramillo, Deborah L., author. aut http://id.loc.gov/vocabulary/relators/aut The Television Code : Regulating the Screen to Safeguard the Industry / Deborah L. Jaramillo. Austin : University of Texas Press, [2021] ©2018 1 online resource (272 p.) text txt rdacontent computer c rdamedia online resource cr rdacarrier text file PDF rda Frontmatter -- Contents -- Illustrations -- Abbreviations -- Acknowledgments -- Introduction: The Television Code and the Trade Association -- 1. Regulatory Precedents before Television: The Government and the NAB Experiment with Radio -- 2. Distinguishing Television from Radio via the Trade Association: The Rise and Fall of the Television Broadcasters Association -- 3. The Industry Talks about a Television Code: Discourses of Decency, Self-Regulation, and Medium Specificity -- 4. The Television Audience Speaks Out: Viewer Complaints and the Demand for Government Intervention -- 5. The Federal Communications Commission: Impotent Bureaucrats, Underhanded Censors, or Exasperated Intermediaries? -- 6. Senator William Benton Challenges the Commercial Television Paradigm -- Conclusion: After the Code -- Appendix A. The Television Code: Section on “Acceptability of Program Material” -- Appendix B. The Television Code: Section on “Decency and Decorum in Production” -- Notes -- Bibliography -- Index restricted access http://purl.org/coar/access_right/c_16ec online access with authorization star The broadcasting industry’s trade association, the National Association of Broadcasters (NAB), sought to sanitize television content via its self-regulatory document, the Television Code. The Code covered everything from the stories, images, and sounds of TV programs (no profanity, illicit sex and drinking, negative portrayals of family life and law enforcement officials, or irreverence for God and religion) to the allowable number of commercial minutes per hour of programming. It mandated that broadcasters make time for religious programming and discouraged them from charging for it. And it called for tasteful and accurate coverage of news, public events, and controversial issues. Using archival documents from the Federal Communications Commission, NBC, the NAB, and a television reformer, Senator William Benton, this book explores the run-up to the adoption of the 1952 Television Code from the perspectives of the government, TV viewers, local broadcasters, national networks, and the industry’s trade association. Deborah L. Jaramillo analyzes the competing motives and agendas of each of these groups as she builds a convincing case that the NAB actually developed the Television Code to protect commercial television from reformers who wanted more educational programming, as well as from advocates of subscription television, an alternative distribution model to the commercial system. By agreeing to self-censor content that viewers, local stations, and politicians found objectionable, Jaramillo concludes, the NAB helped to ensure that commercial broadcast television would remain the dominant model for decades to come. Mode of access: Internet via World Wide Web. In English. Description based on online resource; title from PDF title page (publisher's Web site, viewed 26. Apr 2022) Television broadcasting policy United States. Television broadcasting policy-United States. Television broadcasting United States. Television broadcasting-United States. Television Law and legislation United States. Television-Law and legislation-United States. PERFORMING ARTS / General. bisacsh Title is part of eBook package: De Gruyter University of Texas Press Complete eBook-Package 2018 9783110745306 https://doi.org/10.7560/316443 https://www.degruyter.com/isbn/9781477317020 Cover https://www.degruyter.com/document/cover/isbn/9781477317020/original |
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Jaramillo, Deborah L., Jaramillo, Deborah L., |
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Jaramillo, Deborah L., Jaramillo, Deborah L., The Television Code : Regulating the Screen to Safeguard the Industry / Frontmatter -- Contents -- Illustrations -- Abbreviations -- Acknowledgments -- Introduction: The Television Code and the Trade Association -- 1. Regulatory Precedents before Television: The Government and the NAB Experiment with Radio -- 2. Distinguishing Television from Radio via the Trade Association: The Rise and Fall of the Television Broadcasters Association -- 3. The Industry Talks about a Television Code: Discourses of Decency, Self-Regulation, and Medium Specificity -- 4. The Television Audience Speaks Out: Viewer Complaints and the Demand for Government Intervention -- 5. The Federal Communications Commission: Impotent Bureaucrats, Underhanded Censors, or Exasperated Intermediaries? -- 6. Senator William Benton Challenges the Commercial Television Paradigm -- Conclusion: After the Code -- Appendix A. The Television Code: Section on “Acceptability of Program Material” -- Appendix B. The Television Code: Section on “Decency and Decorum in Production” -- Notes -- Bibliography -- Index |
author_facet |
Jaramillo, Deborah L., Jaramillo, Deborah L., |
author_variant |
d l j dl dlj d l j dl dlj |
author_role |
VerfasserIn VerfasserIn |
author_sort |
Jaramillo, Deborah L., |
title |
The Television Code : Regulating the Screen to Safeguard the Industry / |
title_sub |
Regulating the Screen to Safeguard the Industry / |
title_full |
The Television Code : Regulating the Screen to Safeguard the Industry / Deborah L. Jaramillo. |
title_fullStr |
The Television Code : Regulating the Screen to Safeguard the Industry / Deborah L. Jaramillo. |
title_full_unstemmed |
The Television Code : Regulating the Screen to Safeguard the Industry / Deborah L. Jaramillo. |
title_auth |
The Television Code : Regulating the Screen to Safeguard the Industry / |
title_alt |
Frontmatter -- Contents -- Illustrations -- Abbreviations -- Acknowledgments -- Introduction: The Television Code and the Trade Association -- 1. Regulatory Precedents before Television: The Government and the NAB Experiment with Radio -- 2. Distinguishing Television from Radio via the Trade Association: The Rise and Fall of the Television Broadcasters Association -- 3. The Industry Talks about a Television Code: Discourses of Decency, Self-Regulation, and Medium Specificity -- 4. The Television Audience Speaks Out: Viewer Complaints and the Demand for Government Intervention -- 5. The Federal Communications Commission: Impotent Bureaucrats, Underhanded Censors, or Exasperated Intermediaries? -- 6. Senator William Benton Challenges the Commercial Television Paradigm -- Conclusion: After the Code -- Appendix A. The Television Code: Section on “Acceptability of Program Material” -- Appendix B. The Television Code: Section on “Decency and Decorum in Production” -- Notes -- Bibliography -- Index |
title_new |
The Television Code : |
title_sort |
the television code : regulating the screen to safeguard the industry / |
publisher |
University of Texas Press, |
publishDate |
2021 |
physical |
1 online resource (272 p.) |
contents |
Frontmatter -- Contents -- Illustrations -- Abbreviations -- Acknowledgments -- Introduction: The Television Code and the Trade Association -- 1. Regulatory Precedents before Television: The Government and the NAB Experiment with Radio -- 2. Distinguishing Television from Radio via the Trade Association: The Rise and Fall of the Television Broadcasters Association -- 3. The Industry Talks about a Television Code: Discourses of Decency, Self-Regulation, and Medium Specificity -- 4. The Television Audience Speaks Out: Viewer Complaints and the Demand for Government Intervention -- 5. The Federal Communications Commission: Impotent Bureaucrats, Underhanded Censors, or Exasperated Intermediaries? -- 6. Senator William Benton Challenges the Commercial Television Paradigm -- Conclusion: After the Code -- Appendix A. The Television Code: Section on “Acceptability of Program Material” -- Appendix B. The Television Code: Section on “Decency and Decorum in Production” -- Notes -- Bibliography -- Index |
isbn |
9781477317020 9783110745306 |
callnumber-first |
H - Social Science |
callnumber-subject |
HE - Transportation and Communications |
callnumber-label |
HE8700 |
callnumber-sort |
HE 48700.8 J37 42018 |
geographic_facet |
United States. |
url |
https://doi.org/10.7560/316443 https://www.degruyter.com/isbn/9781477317020 https://www.degruyter.com/document/cover/isbn/9781477317020/original |
illustrated |
Not Illustrated |
dewey-hundreds |
300 - Social sciences |
dewey-tens |
380 - Commerce, communications & transportation |
dewey-ones |
384 - Communications; telecommunication |
dewey-full |
384.55/4430973 |
dewey-sort |
3384.55 74430973 |
dewey-raw |
384.55/4430973 |
dewey-search |
384.55/4430973 |
doi_str_mv |
10.7560/316443 |
oclc_num |
1280944882 |
work_keys_str_mv |
AT jaramillodeborahl thetelevisioncoderegulatingthescreentosafeguardtheindustry AT jaramillodeborahl televisioncoderegulatingthescreentosafeguardtheindustry |
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ids_txt_mv |
(DE-B1597)586926 (OCoLC)1280944882 |
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cr |
hierarchy_parent_title |
Title is part of eBook package: De Gruyter University of Texas Press Complete eBook-Package 2018 |
is_hierarchy_title |
The Television Code : Regulating the Screen to Safeguard the Industry / |
container_title |
Title is part of eBook package: De Gruyter University of Texas Press Complete eBook-Package 2018 |
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