Make Ours Marvel : : Media Convergence and a Comics Universe /

Make Ours Marvel : : Media Convergence and a Comics Universe / / ed. by Matt Yockey.

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The creation of the Fantastic Four effectively launched the Marvel Comics brand in 1961. Within ten years, the introduction (or reintroduction) of characters such as Spider-Man, the Hulk, Iron Man, Captain America, and the X-Men catapulted Marvel past its primary rival, DC Comics, for domination of...

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Bibliographic Details
Superior document:Title is part of eBook package: De Gruyter University of Texas Press Complete eBook-Package 2017
MitwirkendeR:
Brinker, Felix,
Gilmore, James N.,
Graves, Michael,
Jeffries, Dru,
Jenkins, Henry,
Johnson, Derek,
Minett, Mark,
Overpeck, Deron,
Peppard, Anna F.,
Proctor, William,
Schauer, Bradley,
Sinervo, Kalervo A.,
Taylor, Aaron,
Wershler, Darren,
Yockey, Matt,
HerausgeberIn:
Yockey, Matt,
Place / Publishing House:Austin : : University of Texas Press, , [2021]
©2017
Year of Publication:2021
Language:English
Series:World Comics and Graphic Nonfiction Series
Online Access:
Physical Description:1 online resource (358 p.)
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Table of Contents:
  • Frontmatter
  • Contents
  • Acknowledgments
  • Introduction. Excelsior! Or, Everything Th at Rises Must Converge
  • Chapter 1. Reforming the “Justice” System. Marvel’s Avengers and the Transformation of the All-Star Team Book
  • Chapter 2. Man Without Fear. David Mack, Daredevil, and the “Bounds of Diff erence” in Superhero Comics
  • Chapter 3. “This Female Fights Back!” A Feminist History of Marvel Comics
  • Chapter 4. “Share Your Universe”. Generation, Gender, and the Future of Marvel Publishing
  • Chapter 5. Breaking Brand 164 From NuMarvel to MarvelNOW! Marvel Comics in the Age of Media Convergence
  • Chapter 6. Marvel and the Form of Motion Comics
  • Chapter 7. Transmedia Storytelling in the “Marvel Cinematic Universe” and the Logics of Convergence-Era Popular Seriality
  • Chapter 8. The Marvel One-Shots and Transmedia Storytelling
  • Chapter 9. Spinning Webs Constructing Authors, Genre, and Fans in the Spider-Man Film Franchise
  • Chapter 10. Playing Peter Parker Spider-Man and Superhero Film Performance
  • Chapter 11. Spotting Stan 297 Th e Fun and Function of Stan Lee’s Cameos in the Marvel Universe(s)
  • chapter 12. Schrödinger’s Cape The Quantum Seriality of the Marvel Multiverse
  • Notes on Contributors
  • Index

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