Consuming Images : : Film Art and the American Television Commercial / / Gary D. Rhodes, Robert Singer.

Establishes the television commercial as a short film and as an art formExamines the television commercial as a vital form of film art, from the (postwar) historical to the contemporary era of productionClosely examines the dialogue between Hollywood filmmaking and the television commercialCites int...

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Bibliographic Details
Superior document:Title is part of eBook package: De Gruyter Edinburgh University Press Complete eBook-Package 2020
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Place / Publishing House:Edinburgh : : Edinburgh University Press, , [2022]
©2020
Year of Publication:2022
Language:English
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Physical Description:1 online resource (208 p.) :; 64 colour illustrations
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Table of Contents:
  • Frontmatter
  • Contents
  • List of Figures
  • Acknowledgments
  • Introduction
  • 1. Origins
  • 2. Narrative
  • 3. Mise-en-scène
  • 4. Cinematography
  • 5. Editing
  • 6. Sound
  • Conclusion
  • Index