The Franchise Era : : Managing Media in the Digital Economy / / Stephen Mamber, James Fleury, Bryan Hikari Hartzheim.
A collection of essays that examine the management strategies of franchises across multiple mediaAs Hollywood shifts towards the digital era, the role of the media franchise has become more prominent. This edited collection, from a range of international scholars, argues that the franchise is now an...
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| Superior document: | Title is part of eBook package: De Gruyter Edinburgh University Press Complete eBook-Package 2019 |
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| Place / Publishing House: | Edinburgh : : Edinburgh University Press, , [2022] ©2019 |
| Year of Publication: | 2022 |
| Language: | English |
| Series: | Traditions in American Cinema : TAC
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| Online Access: | |
| Physical Description: | 1 online resource (336 p.) :; 20 B/W illustrations |
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