Cheap Modernism : : Expanding Markets, Publishers' Series and the Avant-Garde / / Lise Jaillant.

• Superior document: Title is part of eBook package: De Gruyter Edinburgh University Press Complete eBook-Package 2017
• VerfasserIn: Jaillant, Lise,
• Place / Publishing House: Edinburgh : : Edinburgh University Press, , [2022]; ©2017
• Year of Publication: 2022
• Language: English
• Series: Edinburgh Critical Studies in Modernist Culture : ECCSMC
• Physical Description: 1 online resource (184 p.) :; 18 B/W illustrations 5 colour illustrations

The first sustained account of cheap series of reprints that transformed literary modernism from a little-read movement into a mainstream phenomenonWe often think of Mrs Dalloway or A Portrait of the Artist as a Young Man as difficult books, originally published in small print runs for a handful of readers. But from the mid-1920s, these texts and others were available in cheap format across Europe. Uniform series of reprints such as the Travellers' Library, the Phoenix Library, Tauchnitz and Albatross sold modernism to a wide audience - thus transforming a little-read highbrow" movement into a popular phenomenon. The expansion of the readership for modernism was not only vertical (from "high" to "low") but also spatial - since publisher's series were distributed within and outside metropolitan centres in Britain, continental Europe and elsewhere. Many non-English native speakers discovered texts by Joyce, Woolf and others in the original language - a fact that has rarely been mentioned in histories of modernism. Drawing on extensive work in neglected archives, Cheap Modernism will be of interest to all those who want to know how the new literature became a global commercial hit.Key FeaturesThe first account of European reprint series that sold modernism to a wide, international public at the beginning of the twentieth centuryDraws on extensive work in neglected publishers' archivesSheds new light on the relationship between publishers and major modernist writers (including Virginia Woolf, T. S. Eliot, James Joyce and Wyndham Lewis)Prompts a rethinking of modernist institutions, away from small presses and little magazines and towards large-scale publishing enterprises"

Table of Contents

Frontmatter -- CONTENTS -- List of Figures and Plates -- Acknowledgements -- Series Editors' Preface -- List of Abbreviations -- Introduction: Discovering Modernism - Travel, Pleasure and Publishers' Series -- 1. 'Introductions by eminent writers': T. S. Eliot and Virginia Woolf in the Oxford World's Classics Series -- 2. Pocketable Provocateurs: James Joyce and D. H. Lawrence in the Travellers' Library and the New Adelphi Library -- 3. Rewriting Tarr Ten Years Later: Wyndham Lewis, the Phoenix Library and the Domestication of Modernism -- 4. 'Parasitic publishers'? Tauchnitz, Albatross and the Continental Diffusion of Anglophone Modernism -- 5. 'Classics behind plate glass': The Hogarth Press and the Uniform Edition of the Works of Virginia Woolf -- Conclusion -- References -- Index