Polling and Public Opinion : : A Canadian Perspective / / Peter Marshall Butler.
The importance of polling public opinion is widely recognized today. Indeed, it is sometimes argued that in mass societies, polls have also become an important medium for communicating ideas and beliefs, especially since many people have become less involved in community organizations and interest g...
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Place / Publishing House: | Toronto : : University of Toronto Press, , [2018] ©2007 |
Year of Publication: | 2018 |
Language: | English |
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Physical Description: | 1 online resource (256 p.) |
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Butler, Peter Marshall , author. aut http://id.loc.gov/vocabulary/relators/aut Polling and Public Opinion : A Canadian Perspective / Peter Marshall Butler. Toronto : University of Toronto Press, [2018] ©2007 1 online resource (256 p.) text txt rdacontent computer c rdamedia online resource cr rdacarrier text file PDF rda Frontmatter -- Contents -- Foreword -- Acknowledgments -- Introduction -- 1. Polling and Understanding Public Opinion -- 2. Methods of Collecting Opinions -- 3. Public Opinion and the Mass Media -- 4. Public Opinion Polls and Social Policy -- 5. Change and Stability in Opinions -- Conclusion: Polling and Public Opinion -- References -- Index restricted access http://purl.org/coar/access_right/c_16ec online access with authorization star The importance of polling public opinion is widely recognized today. Indeed, it is sometimes argued that in mass societies, polls have also become an important medium for communicating ideas and beliefs, especially since many people have become less involved in community organizations and interest groups that formerly connected them to events and issues. Polling and Public Opinion examines the impact that polls have on the thoughts and behaviour of the public.Peter M. Butler considers the power of public opinion polls as an element of mass persuasion in media stories, advertising, and government policy. Using such controversial issues as free trade, health care, same-sex marriage, and national security, Butler argues that popular opinion on such hot-button topics as these can be guided and changed according to how polls are interpreted for and presented to the public. As well as analyzing the impact of polls on the public, Butler is concerned with demystifying the methods by which opinions are collected, showing that the techniques used to determine public opinion can be just as selective as those by which the results are disseminated.Focusing on many of the vital topics of our time, Polling and Public Opinion is an in-depth look at the rise of one of the most important but least understood methods by which politicians and governments gauge the popular will. Issued also in print. Mode of access: Internet via World Wide Web. In English. Description based on online resource; title from PDF title page (publisher's Web site, viewed 24. Aug 2021) Public opinion polls Textbooks. Public opinion polls. Public opinion Canada Textbooks. Public opinion Canada. SOCIAL SCIENCE / Sociology / General. bisacsh print 9780802038197 https://doi.org/10.3138/9781442685482 https://www.degruyter.com/isbn/9781442685482 Cover https://www.degruyter.com/cover/covers/9781442685482.jpg |
language |
English |
format |
eBook |
author |
Butler, Peter Marshall , Butler, Peter Marshall , |
spellingShingle |
Butler, Peter Marshall , Butler, Peter Marshall , Polling and Public Opinion : A Canadian Perspective / Frontmatter -- Contents -- Foreword -- Acknowledgments -- Introduction -- 1. Polling and Understanding Public Opinion -- 2. Methods of Collecting Opinions -- 3. Public Opinion and the Mass Media -- 4. Public Opinion Polls and Social Policy -- 5. Change and Stability in Opinions -- Conclusion: Polling and Public Opinion -- References -- Index |
author_facet |
Butler, Peter Marshall , Butler, Peter Marshall , |
author_variant |
p m b pm pmb p m b pm pmb |
author_role |
VerfasserIn VerfasserIn |
author_sort |
Butler, Peter Marshall , |
title |
Polling and Public Opinion : A Canadian Perspective / |
title_sub |
A Canadian Perspective / |
title_full |
Polling and Public Opinion : A Canadian Perspective / Peter Marshall Butler. |
title_fullStr |
Polling and Public Opinion : A Canadian Perspective / Peter Marshall Butler. |
title_full_unstemmed |
Polling and Public Opinion : A Canadian Perspective / Peter Marshall Butler. |
title_auth |
Polling and Public Opinion : A Canadian Perspective / |
title_alt |
Frontmatter -- Contents -- Foreword -- Acknowledgments -- Introduction -- 1. Polling and Understanding Public Opinion -- 2. Methods of Collecting Opinions -- 3. Public Opinion and the Mass Media -- 4. Public Opinion Polls and Social Policy -- 5. Change and Stability in Opinions -- Conclusion: Polling and Public Opinion -- References -- Index |
title_new |
Polling and Public Opinion : |
title_sort |
polling and public opinion : a canadian perspective / |
publisher |
University of Toronto Press, |
publishDate |
2018 |
physical |
1 online resource (256 p.) Issued also in print. |
contents |
Frontmatter -- Contents -- Foreword -- Acknowledgments -- Introduction -- 1. Polling and Understanding Public Opinion -- 2. Methods of Collecting Opinions -- 3. Public Opinion and the Mass Media -- 4. Public Opinion Polls and Social Policy -- 5. Change and Stability in Opinions -- Conclusion: Polling and Public Opinion -- References -- Index |
isbn |
9781442685482 9780802038197 |
callnumber-first |
H - Social Science |
callnumber-subject |
HN - Social History and Conditions |
callnumber-label |
HN103 |
callnumber-sort |
HN 3103.5 B88 42007EB |
genre_facet |
Textbooks. |
geographic_facet |
Canada Canada. |
url |
https://doi.org/10.3138/9781442685482 https://www.degruyter.com/isbn/9781442685482 https://www.degruyter.com/cover/covers/9781442685482.jpg |
illustrated |
Not Illustrated |
dewey-hundreds |
300 - Social sciences |
dewey-tens |
300 - Social sciences, sociology & anthropology |
dewey-ones |
303 - Social processes |
dewey-full |
303.3/80971 |
dewey-sort |
3303.3 580971 |
dewey-raw |
303.3/80971 |
dewey-search |
303.3/80971 |
doi_str_mv |
10.3138/9781442685482 |
oclc_num |
1078908447 |
work_keys_str_mv |
AT butlerpetermarshall pollingandpublicopinionacanadianperspective |
status_str |
n |
ids_txt_mv |
(DE-B1597)497071 (OCoLC)1078908447 |
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cr |
is_hierarchy_title |
Polling and Public Opinion : A Canadian Perspective / |
_version_ |
1806143711345639424 |
fullrecord |
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