The Measure of Democracy : : Polling, Market Research, and Public Life, 1930-1945 / / Daniel Robinson.
Politicians, government officials, and public relations officers lean heavily on polling when fashioning public policy. Proponents say this is for the best, arguing that surveys bring the views of citizens closer to civic officials. Critics decry polling's promotion of sycophantic politicians w...
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Superior document: | Title is part of eBook package: De Gruyter University of Toronto Press eBook-Package Archive 1933-1999 |
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VerfasserIn: | |
Place / Publishing House: | Toronto : : University of Toronto Press, , [2016] ©1999 |
Year of Publication: | 2016 |
Language: | English |
Series: | Heritage
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Online Access: | |
Physical Description: | 1 online resource (272 p.) |
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001 | 9781442681712 | ||
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020 | |a 9781442681712 | ||
024 | 7 | |a 10.3138/9781442681712 |2 doi | |
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100 | 1 | |a Robinson, Daniel, |e author. |4 aut |4 http://id.loc.gov/vocabulary/relators/aut | |
245 | 1 | 4 | |a The Measure of Democracy : |b Polling, Market Research, and Public Life, 1930-1945 / |c Daniel Robinson. |
264 | 1 | |a Toronto : |b University of Toronto Press, |c [2016] | |
264 | 4 | |c ©1999 | |
300 | |a 1 online resource (272 p.) | ||
336 | |a text |b txt |2 rdacontent | ||
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347 | |a text file |b PDF |2 rda | ||
490 | 0 | |a Heritage | |
505 | 0 | 0 | |t Frontmatter -- |t Contents -- |t ACKNOWLEDGMENTS -- |t ABBREVIATIONS -- |t INTRODUCTION -- |t 1. Polling Consumers: The Rise of Market Research Surveys -- |t 2. 'Selling Toothpaste and Plumbing the Public Mind': George Gallup and American Democracy -- |t 3. Polling Citizens: Gallup in Canada -- |t 4. Mobilizing Popular Consent: The Surveyed Home Front -- |t 5. Pols and Polls -- |t CONCLUSION -- |t NOTES -- |t BIBLIOGRAPHY -- |t INDEX |
506 | 0 | |a restricted access |u http://purl.org/coar/access_right/c_16ec |f online access with authorization |2 star | |
520 | |a Politicians, government officials, and public relations officers lean heavily on polling when fashioning public policy. Proponents say this is for the best, arguing that surveys bring the views of citizens closer to civic officials. Critics decry polling's promotion of sycophantic politicians who pander to the whims of public sentiment, or, conversely, the use of surveys by special interest groups to thwart the majority will. Similar claims and criticisms were made during the early days of polling. When George Gallup began polling Americans in 1935, he heralded it as a bold step in popular democracy. The views of ordinary citizens could now be heard alongside those of organized interest groups. When brought to Canada in 1941, the Gallup Poll promised similar democratic rejuvenation. In actual practice, traditionally disadvantaged constituencies such as women, the poor, French Canadians, and African Americans were often heavily underrepresented in Gallup surveys. Preoccupied with election forecasting, Gallup pollsters undercounted social groups thought less likely or unable to vote, leading to a considerable gap between the polling results of the sampled polity and the opinions of the general public.Examining the origins and early years of public opinion polling in Canada, Robinson situates polling within the larger context of its forerunners - market research surveys and American opinion polling - and charts its growth until its first uses by political parties. | ||
538 | |a Mode of access: Internet via World Wide Web. | ||
546 | |a In English. | ||
588 | 0 | |a Description based on online resource; title from PDF title page (publisher's Web site, viewed 30. Aug 2021) | |
650 | 0 | |a Marketing research |z Canada |x History. | |
650 | 0 | |a Public opinion polls |z Canada |x History. | |
650 | 0 | |a Public opinion polls |z United States |x History. | |
650 | 7 | |a HISTORY / Canada / Post-Confederation (1867-). |2 bisacsh | |
773 | 0 | 8 | |i Title is part of eBook package: |d De Gruyter |t University of Toronto Press eBook-Package Archive 1933-1999 |z 9783110490947 |
856 | 4 | 0 | |u https://doi.org/10.3138/9781442681712 |
856 | 4 | 0 | |u https://www.degruyter.com/isbn/9781442681712 |
856 | 4 | 2 | |3 Cover |u https://www.degruyter.com/cover/covers/9781442681712.jpg |
912 | |a 978-3-11-049094-7 University of Toronto Press eBook-Package Archive 1933-1999 |c 1933 |d 1999 | ||
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