McLuhan, or Modernism in Reverse / / Glenn Willmott.
Our lives are increasingly dominated by new forms of image, sound, data, and language media. Marshall McLuhan called this new order of things the Global Village, and he strove to be true to it as the media-popular `McLuhan.' Having little use for traditional critical forms or values, and courti...
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Place / Publishing House: | Toronto : : University of Toronto Press, , [2016] ©1996 |
Year of Publication: | 2016 |
Language: | English |
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Willmott, Glenn, author. aut http://id.loc.gov/vocabulary/relators/aut McLuhan, or Modernism in Reverse / Glenn Willmott. Toronto : University of Toronto Press, [2016] ©1996 1 online resource (262 p.) text txt rdacontent computer c rdamedia online resource cr rdacarrier text file PDF rda Theory / Culture Frontmatter -- Contents -- ACKNOWLEDGMENTS -- INTRODUCTION: McLuhan's Medium -- Part I. Modernism: Reversing the Message -- 1. The Art of Criticism -- 2. The Art of Montage -- 3. Symbolic Reversals -- 4. The Art of Politics -- 5. Technological Reversals -- Part II. Postmodernism: Reversing the Global Village -- 6. The Modern Primitive -- 7. The Postmodern Mask -- 8. The Postmodern Medium -- 9. Being There -- CONCLUSION: McLuhan's Message -- NOTES -- WORKS CITED -- INDEX restricted access http://purl.org/coar/access_right/c_16ec online access with authorization star Our lives are increasingly dominated by new forms of image, sound, data, and language media. Marshall McLuhan called this new order of things the Global Village, and he strove to be true to it as the media-popular `McLuhan.' Having little use for traditional critical forms or values, and courting instead the discourses of popular culture and big business, McLuhan displayed the authentic, ambivalent place of critical self-reflection in our media-centred world. McLuhan, according to Willmott, must be understood as a vital link in a generation of modern and postmodern critics, one who extracted modernist forms and values from the deconstructions of postmodern culture, and one who forced into public view the emergence of the critical intellectual as `being-in-media.' Willmott's book fills the need for a first critical, historical, and theoretical re-reading of McLuhan's literary and cultural projects. He re-evaluates McLuhan as a thinker and writer who moved along the borders of academic and popular culture, and locates him as an integral presence in the history of modern critical thought. The book is divided into two parts, representing modern and postmodern periods. Willmott examines McLuhan's relationship to critical and aesthetic modernism, and political and historical sense of modernity in North America, from the early 1930s to the 1950s. This relationship led McLuhan to articulate and practise what Willmott calls a `modernism in reverse.' Willmott examines the postmodern practice of this critical aesthetic, from the 1950s to the 1970s, which entailed McLuhan's self-commodification in art, business, and popular culture. McLuhan, or Modernism in Reverse thus aims to retrace and synthesize McLuhan's work in order to illuminate his unexpected meaning and value for critical practice today. Mode of access: Internet via World Wide Web. In English. Description based on online resource; title from PDF title page (publisher's Web site, viewed 30. Aug 2021) PHILOSOPHY / History & Surveys / Modern. bisacsh Title is part of eBook package: De Gruyter University of Toronto Press eBook-Package Archive 1933-1999 9783110490947 https://doi.org/10.3138/9781442677142 https://www.degruyter.com/isbn/9781442677142 Cover https://www.degruyter.com/cover/covers/9781442677142.jpg |
language |
English |
format |
eBook |
author |
Willmott, Glenn, Willmott, Glenn, |
spellingShingle |
Willmott, Glenn, Willmott, Glenn, McLuhan, or Modernism in Reverse / Theory / Culture Frontmatter -- Contents -- ACKNOWLEDGMENTS -- INTRODUCTION: McLuhan's Medium -- Part I. Modernism: Reversing the Message -- 1. The Art of Criticism -- 2. The Art of Montage -- 3. Symbolic Reversals -- 4. The Art of Politics -- 5. Technological Reversals -- Part II. Postmodernism: Reversing the Global Village -- 6. The Modern Primitive -- 7. The Postmodern Mask -- 8. The Postmodern Medium -- 9. Being There -- CONCLUSION: McLuhan's Message -- NOTES -- WORKS CITED -- INDEX |
author_facet |
Willmott, Glenn, Willmott, Glenn, |
author_variant |
g w gw g w gw |
author_role |
VerfasserIn VerfasserIn |
author_sort |
Willmott, Glenn, |
title |
McLuhan, or Modernism in Reverse / |
title_full |
McLuhan, or Modernism in Reverse / Glenn Willmott. |
title_fullStr |
McLuhan, or Modernism in Reverse / Glenn Willmott. |
title_full_unstemmed |
McLuhan, or Modernism in Reverse / Glenn Willmott. |
title_auth |
McLuhan, or Modernism in Reverse / |
title_alt |
Frontmatter -- Contents -- ACKNOWLEDGMENTS -- INTRODUCTION: McLuhan's Medium -- Part I. Modernism: Reversing the Message -- 1. The Art of Criticism -- 2. The Art of Montage -- 3. Symbolic Reversals -- 4. The Art of Politics -- 5. Technological Reversals -- Part II. Postmodernism: Reversing the Global Village -- 6. The Modern Primitive -- 7. The Postmodern Mask -- 8. The Postmodern Medium -- 9. Being There -- CONCLUSION: McLuhan's Message -- NOTES -- WORKS CITED -- INDEX |
title_new |
McLuhan, or Modernism in Reverse / |
title_sort |
mcluhan, or modernism in reverse / |
series |
Theory / Culture |
series2 |
Theory / Culture |
publisher |
University of Toronto Press, |
publishDate |
2016 |
physical |
1 online resource (262 p.) |
contents |
Frontmatter -- Contents -- ACKNOWLEDGMENTS -- INTRODUCTION: McLuhan's Medium -- Part I. Modernism: Reversing the Message -- 1. The Art of Criticism -- 2. The Art of Montage -- 3. Symbolic Reversals -- 4. The Art of Politics -- 5. Technological Reversals -- Part II. Postmodernism: Reversing the Global Village -- 6. The Modern Primitive -- 7. The Postmodern Mask -- 8. The Postmodern Medium -- 9. Being There -- CONCLUSION: McLuhan's Message -- NOTES -- WORKS CITED -- INDEX |
isbn |
9781442677142 9783110490947 |
callnumber-first |
P - Language and Literature |
callnumber-subject |
P - Philology and Linguistics |
callnumber-label |
P92 |
callnumber-sort |
P 292.5 M3 W55 41996EB |
url |
https://doi.org/10.3138/9781442677142 https://www.degruyter.com/isbn/9781442677142 https://www.degruyter.com/cover/covers/9781442677142.jpg |
illustrated |
Not Illustrated |
dewey-hundreds |
300 - Social sciences |
dewey-tens |
300 - Social sciences, sociology & anthropology |
dewey-ones |
302 - Social interaction |
dewey-full |
302.23/092 |
dewey-sort |
3302.23 292 |
dewey-raw |
302.23/092 |
dewey-search |
302.23/092 |
doi_str_mv |
10.3138/9781442677142 |
oclc_num |
944177946 |
work_keys_str_mv |
AT willmottglenn mcluhanormodernisminreverse |
status_str |
n |
ids_txt_mv |
(DE-B1597)464645 (OCoLC)944177946 |
carrierType_str_mv |
cr |
hierarchy_parent_title |
Title is part of eBook package: De Gruyter University of Toronto Press eBook-Package Archive 1933-1999 |
is_hierarchy_title |
McLuhan, or Modernism in Reverse / |
container_title |
Title is part of eBook package: De Gruyter University of Toronto Press eBook-Package Archive 1933-1999 |
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