Weapons of Mass Persuasion : : Marketing the War Against Iraq / / Paul Rutherford.
With nearly sixty percent of Americans initially against a pre-emptive war without sanction from the United Nations, and even higher anti-war numbers in most other nations of the world, the 2003 war against Iraq quickly became an enormous public relations challenge for the George W. Bush administrat...
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Place / Publishing House: | Toronto : : University of Toronto Press, , [2017] ©2004 |
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Rutherford, Paul, author. Weapons of Mass Persuasion : Marketing the War Against Iraq / Paul Rutherford. Toronto : University of Toronto Press, [2017] ©2004 1 online resource text txt rdacontent computer c rdamedia online resource cr rdacarrier text file PDF rda Heritage Frontmatter -- Contents -- List of Figures -- Acknowledgments -- Introduction -- ONE Marketing's Moment -- TWO The War Debate -- THREE Managing War -- FOUR Real-Time War -- FIVE Consuming War -- six Perceptions of War -- SEVEN The Phallic Dimension -- EIGHT The Propaganda State -- Postscript: Summer/Fall 2003 -- APPENDIX Consumer Voices / Citizens' Panel -- Sources -- Index restricted access http://purl.org/coar/access_right/c_16ec online access with authorization star With nearly sixty percent of Americans initially against a pre-emptive war without sanction from the United Nations, and even higher anti-war numbers in most other nations of the world, the 2003 war against Iraq quickly became an enormous public relations challenge for the George W. Bush administration. The subject of Weapons of Mass Persuasion is a war in which American patriotism became so mired in commercial jingoism that the demarcations between entertainment and political conduct disappeared completely.In this engaging and disturbing book, Paul Rutherford shows how the marketing campaign for the war against Iraq was constructed and carried out. He argues that not only was the campaign a new chapter in the presentation of real-time war as pop culture, but that its deeper implications have now come to constitute part of the history of modern democracy. Situating the war against Iraq within an existing tradition of war as narrative, spectacle, and, more broadly, commodity, Rutherford offers a brief overview of the history of civic advertising and propaganda, then examines in detail the different dimensions of three weeks of war presented to North Americans as it became a branded conflict, processed and cleansed to appeal to the well-established tastes of veteran consumers of popular culture.Including incisive analyses of visual material - speeches, editorial cartoons, and media political commentary, but particularly news reports of such sound bite events as the bombing of Baghdad, the toppling of the Hussein statue, and the rescue of captured soldier Private Jessica Lynch - as well as extensive polling data from around the world and interviews with the actual consumers of war, Weapons of Mass Persuasion chronicles the making of a Hollywood war: fast-paced and heroic, pitting the forces of good against the forces of evil to achieve a triumphant, sanitized, and commodified outcome. Not since Naomi Klein's No Logo have the gods of marketing and the art of commercialism been so thoroughly disrobed. Disclaimer: Images removed at the request of the rights holder. Issued also in print. Mode of access: Internet via World Wide Web. In English. Description based on online resource; title from PDF title page (publisher's Web site, viewed 08. Jul 2019) Iraq War, 2003-2011 Public opinion. Iraq War, 2003-2011. War in mass media. Coursebook. DISCOUNT-C. HISTORY / Military / Iraq War (2003-2011). bisacsh Title is part of eBook package: De Gruyter UTP eBook-Package Backlist 2000-2015 9783110667691 Title is part of eBook package: De Gruyter University of Toronto Press eBook Package Backlist 2000-2013 9783110490954 print 9780802086518 https://doi.org/10.3138/9781442623484 Cover https://www.degruyter.com/cover/covers/9781442623484.jpg |
language |
English |
format |
eBook |
author |
Rutherford, Paul, |
spellingShingle |
Rutherford, Paul, Weapons of Mass Persuasion : Marketing the War Against Iraq / Heritage Frontmatter -- Contents -- List of Figures -- Acknowledgments -- Introduction -- ONE Marketing's Moment -- TWO The War Debate -- THREE Managing War -- FOUR Real-Time War -- FIVE Consuming War -- six Perceptions of War -- SEVEN The Phallic Dimension -- EIGHT The Propaganda State -- Postscript: Summer/Fall 2003 -- APPENDIX Consumer Voices / Citizens' Panel -- Sources -- Index |
author_facet |
Rutherford, Paul, |
author_variant |
p r pr |
author_role |
VerfasserIn |
author_sort |
Rutherford, Paul, |
title |
Weapons of Mass Persuasion : Marketing the War Against Iraq / |
title_sub |
Marketing the War Against Iraq / |
title_full |
Weapons of Mass Persuasion : Marketing the War Against Iraq / Paul Rutherford. |
title_fullStr |
Weapons of Mass Persuasion : Marketing the War Against Iraq / Paul Rutherford. |
title_full_unstemmed |
Weapons of Mass Persuasion : Marketing the War Against Iraq / Paul Rutherford. |
title_auth |
Weapons of Mass Persuasion : Marketing the War Against Iraq / |
title_alt |
Frontmatter -- Contents -- List of Figures -- Acknowledgments -- Introduction -- ONE Marketing's Moment -- TWO The War Debate -- THREE Managing War -- FOUR Real-Time War -- FIVE Consuming War -- six Perceptions of War -- SEVEN The Phallic Dimension -- EIGHT The Propaganda State -- Postscript: Summer/Fall 2003 -- APPENDIX Consumer Voices / Citizens' Panel -- Sources -- Index |
title_new |
Weapons of Mass Persuasion : |
title_sort |
weapons of mass persuasion : marketing the war against iraq / |
series |
Heritage |
series2 |
Heritage |
publisher |
University of Toronto Press, |
publishDate |
2017 |
physical |
1 online resource Issued also in print. |
contents |
Frontmatter -- Contents -- List of Figures -- Acknowledgments -- Introduction -- ONE Marketing's Moment -- TWO The War Debate -- THREE Managing War -- FOUR Real-Time War -- FIVE Consuming War -- six Perceptions of War -- SEVEN The Phallic Dimension -- EIGHT The Propaganda State -- Postscript: Summer/Fall 2003 -- APPENDIX Consumer Voices / Citizens' Panel -- Sources -- Index |
isbn |
9781442623484 9783110667691 9783110490954 9780802086518 |
callnumber-first |
D - World History |
callnumber-subject |
DS - Asia |
callnumber-label |
DS79 |
callnumber-sort |
DS 279.76 R87 |
url |
https://doi.org/10.3138/9781442623484 https://www.degruyter.com/cover/covers/9781442623484.jpg |
illustrated |
Not Illustrated |
dewey-hundreds |
900 - History & geography |
dewey-tens |
950 - History of Asia |
dewey-ones |
956 - Middle East (Near East) |
dewey-full |
956.704 |
dewey-sort |
3956.704 |
dewey-raw |
956.704 |
dewey-search |
956.704 |
doi_str_mv |
10.3138/9781442623484 |
oclc_num |
979836642 |
work_keys_str_mv |
AT rutherfordpaul weaponsofmasspersuasionmarketingthewaragainstiraq |
status_str |
n |
ids_txt_mv |
(DE-B1597)479095 (OCoLC)979836642 |
carrierType_str_mv |
cr |
hierarchy_parent_title |
Title is part of eBook package: De Gruyter UTP eBook-Package Backlist 2000-2015 Title is part of eBook package: De Gruyter University of Toronto Press eBook Package Backlist 2000-2013 |
is_hierarchy_title |
Weapons of Mass Persuasion : Marketing the War Against Iraq / |
container_title |
Title is part of eBook package: De Gruyter UTP eBook-Package Backlist 2000-2015 |
_version_ |
1770176785249468416 |
fullrecord |
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