The Power of Networks : : Six Principles That Connect Our Lives / / Mung Chiang, Christopher G. Brinton.
What makes WiFi faster at home than at a coffee shop? How does Google order search results? Why do Amazon, Netflix, and YouTube use fundamentally different rating and recommendation methods-and why does it matter? Is it really true that everyone on Facebook is connected in six steps or less? And how...
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Superior document: | Title is part of eBook package: De Gruyter Princeton University Press Complete eBook-Package 2017 |
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Place / Publishing House: | Princeton, NJ : : Princeton University Press, , [2016] ©2017 |
Year of Publication: | 2016 |
Language: | English |
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Physical Description: | 1 online resource (328 p.) :; 25 halftones. 198 line illus. 12 tables. |
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Table of Contents:
- Frontmatter
- Contents
- Preface And Acknowledgments
- Part I. Sharing Is Hard
- Introduction
- 1. Controlling Your Volume
- 2. Accessing Networks "Randomly"
- 3. Pricing Data Smartly
- A Conversation With Dennis Strigl
- Part II. Ranking Is Hard
- Introduction
- 4. Bidding For Ad Spaces
- 5. Ordering Search Results
- A Conversation With Eric Schmidt
- Part III. Crowds Are Wise
- Introduction
- 6. Combining Product Ratings
- 7. Recommending Movies To Watch
- 8. Learning Socially
- Part IV. Crowds Are Not So Wise
- Introduction
- 9. Viralizing Video Clips
- 10. Influencing People
- Part V. Divide And Conquer
- Introduction
- 11. Inventing The Internet
- 12. Routing Traffic
- A Conversation With Robert Kahn
- Part VI. End To End
- Introduction
- 13. Controlling Congestion
- 14. Navigating A Small World
- A Conversation With Vinton Cerf
- Index