The Power of Networks : : Six Principles That Connect Our Lives / / Mung Chiang, Christopher G. Brinton.

What makes WiFi faster at home than at a coffee shop? How does Google order search results? Why do Amazon, Netflix, and YouTube use fundamentally different rating and recommendation methods-and why does it matter? Is it really true that everyone on Facebook is connected in six steps or less? And how...

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Bibliographic Details
Superior document:Title is part of eBook package: De Gruyter Princeton University Press Complete eBook-Package 2017
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Place / Publishing House:Princeton, NJ : : Princeton University Press, , [2016]
©2017
Year of Publication:2016
Language:English
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Physical Description:1 online resource (328 p.) :; 25 halftones. 198 line illus. 12 tables.
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Table of Contents:
  • Frontmatter
  • Contents
  • Preface And Acknowledgments
  • Part I. Sharing Is Hard
  • Introduction
  • 1. Controlling Your Volume
  • 2. Accessing Networks "Randomly"
  • 3. Pricing Data Smartly
  • A Conversation With Dennis Strigl
  • Part II. Ranking Is Hard
  • Introduction
  • 4. Bidding For Ad Spaces
  • 5. Ordering Search Results
  • A Conversation With Eric Schmidt
  • Part III. Crowds Are Wise
  • Introduction
  • 6. Combining Product Ratings
  • 7. Recommending Movies To Watch
  • 8. Learning Socially
  • Part IV. Crowds Are Not So Wise
  • Introduction
  • 9. Viralizing Video Clips
  • 10. Influencing People
  • Part V. Divide And Conquer
  • Introduction
  • 11. Inventing The Internet
  • 12. Routing Traffic
  • A Conversation With Robert Kahn
  • Part VI. End To End
  • Introduction
  • 13. Controlling Congestion
  • 14. Navigating A Small World
  • A Conversation With Vinton Cerf
  • Index