Ground Wars : : Personalized Communication in Political Campaigns / / Rasmus Kleis Nielsen.
Political campaigns today are won or lost in the so-called ground war--the strategic deployment of teams of staffers, volunteers, and paid part-timers who work the phones and canvass block by block, house by house, voter by voter. Ground Wars provides an in-depth ethnographic portrait of two such ca...
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| Superior document: | Title is part of eBook package: De Gruyter Princeton University Press eBook-Package Backlist 2000-2013 |
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| Place / Publishing House: | Princeton, NJ : : Princeton University Press, , [2012] ©2012 |
| Year of Publication: | 2012 |
| Edition: | Course Book |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (256 p.) :; 11 line illus. 1 map. |
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Table of Contents:
- Frontmatter
- Contents
- Acknowledgments
- Prologue. Welcome to the Campaigns
- Chapter 1. Personalized Political Communication in American Campaigns
- Chapter 2. The Ground War Enters the Twenty-first Century
- Chapter 3. Contacting Voters at Home
- Chapter 4. Organizing Campaign Assemblages
- Chapter 5. Targeting Voters for Personal Contacts
- Chapter 6. Always Fighting the Same Ground War?
- Research Appendix
- Notes
- References
- Index