Market Rebels : : How Activists Make or Break Radical Innovations / / Hayagreeva Rao.
Great individuals are assumed to cause the success of radical innovations--thus Henry Ford is depicted as the one who established the automobile industry in America. Hayagreeva Rao tells a different story, one that will change the way you think about markets forever. He explains how "market reb...
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| Superior document: | Title is part of eBook package: De Gruyter Princeton University Press eBook-Package Backlist 2000-2013 |
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| Place / Publishing House: | Princeton, NJ : : Princeton University Press, , [2008] ©2009 |
| Year of Publication: | 2008 |
| Edition: | Course Book |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (216 p.) :; 10 halftones. 3 tables. |
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Table of Contents:
- Frontmatter
- Contents
- Preface
- 1. From the Invisible Hand to Joined Hands
- 2. "You Can't Get People to Sit on an Explosion!": The Cultural Acceptance of the Car in America
- 3. Evange-Ale-ists and the Renaissance of Microbrewing
- 4. The French Revolution: Collective Action and the Nouvelle Cuisine Innovation
- 5. Show Me the Money: Shareholder Activism and Investor Rights
- 6. Chain Reaction: The Enactment and Repeal of Anti-Chain Store Laws
- 7. Drug Wars: How the Anti-Biotechnology Movement Penetrated German Pharmaceutical Firms and Prevented Technology Commercialization
- 8. From Exit to Voice: Advice for Activists
- Notes
- Index