Greek Whisky : : The Localization of a Global Commodity / / Tryfon Bampilis.
In many contexts of Greek social life, Scotch whisky has coincidentally become a symbol of “Greekness,” national identity, modernity, and the middle class. This ethnographic study follows the social life of Scotch in Greece through three distinct trajectories in time and space in order to investigat...
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Superior document: | Title is part of eBook package: De Gruyter Berghahn Books Complete eBook-Package 2000-2013 |
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Place / Publishing House: | New York; , Oxford : : Berghahn Books, , [2013] ©2013 |
Year of Publication: | 2013 |
Language: | English |
Series: | Food, Nutrition, and Culture ;
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Physical Description: | 1 online resource (268 p.) |
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Bampilis, Tryfon, author. aut http://id.loc.gov/vocabulary/relators/aut Greek Whisky : The Localization of a Global Commodity / Tryfon Bampilis. New York; Oxford : Berghahn Books, [2013] ©2013 1 online resource (268 p.) text txt rdacontent computer c rdamedia online resource cr rdacarrier text file PDF rda Food, Nutrition, and Culture ; 1 Frontmatter -- Contents -- Acknowledgments -- List of Illustrations -- Note on Transliteration -- Preface -- Introduction. The Social Life of Whisky -- Chapter 1. The Imported Spirits Industry in Greece -- Chapter 2. Dreams of Modernity: Imagining the Consumption of Whisky during the Golden Age of Greek Cinema -- Chapter 3. “Keep Walking”: Whisky Marketing and the Imaginaries of Scale Making in Advertising -- Chapter 4. The Social Life of Whisky in Athens: Popular Style, Night Entertainment, and Bouzoukia with Live Greek Popular Music -- Chapter 5. The Location of Whisky in the North Aegean -- Conclusion. Trajectories of Scotch Whisky, Realms of Localization -- References -- Index restricted access http://purl.org/coar/access_right/c_16ec online access with authorization star In many contexts of Greek social life, Scotch whisky has coincidentally become a symbol of “Greekness,” national identity, modernity, and the middle class. This ethnographic study follows the social life of Scotch in Greece through three distinct trajectories in time and space in order to investigate how the meanings of the beverage are projected, negotiated, and acquired by various different networks. By examining the mediascapes of the Greek cultural industry, the Athenian nightlife and entertainment, and the North Aegean drinking habits, the study illustrates how Scotch became associated with modernity, popular music and culture, a lavish style, and an antidomestic masculine mentality. Mode of access: Internet via World Wide Web. In English. Description based on online resource; title from PDF title page (publisher's Web site, viewed 07. Nov 2022) Drinking of alcoholic beverages Greece. National characteristics, Greek. Whiskey industry Greece. Whiskey Social aspects Greece. SOCIAL SCIENCE / Anthropology / Cultural & Social. bisacsh Title is part of eBook package: De Gruyter Berghahn Books Complete eBook-Package 2000-2013 9783110998283 https://doi.org/10.1515/9780857458780 https://www.degruyter.com/isbn/9780857458780 Cover https://www.degruyter.com/document/cover/isbn/9780857458780/original |
language |
English |
format |
eBook |
author |
Bampilis, Tryfon, Bampilis, Tryfon, |
spellingShingle |
Bampilis, Tryfon, Bampilis, Tryfon, Greek Whisky : The Localization of a Global Commodity / Food, Nutrition, and Culture ; Frontmatter -- Contents -- Acknowledgments -- List of Illustrations -- Note on Transliteration -- Preface -- Introduction. The Social Life of Whisky -- Chapter 1. The Imported Spirits Industry in Greece -- Chapter 2. Dreams of Modernity: Imagining the Consumption of Whisky during the Golden Age of Greek Cinema -- Chapter 3. “Keep Walking”: Whisky Marketing and the Imaginaries of Scale Making in Advertising -- Chapter 4. The Social Life of Whisky in Athens: Popular Style, Night Entertainment, and Bouzoukia with Live Greek Popular Music -- Chapter 5. The Location of Whisky in the North Aegean -- Conclusion. Trajectories of Scotch Whisky, Realms of Localization -- References -- Index |
author_facet |
Bampilis, Tryfon, Bampilis, Tryfon, |
author_variant |
t b tb t b tb |
author_role |
VerfasserIn VerfasserIn |
author_sort |
Bampilis, Tryfon, |
title |
Greek Whisky : The Localization of a Global Commodity / |
title_sub |
The Localization of a Global Commodity / |
title_full |
Greek Whisky : The Localization of a Global Commodity / Tryfon Bampilis. |
title_fullStr |
Greek Whisky : The Localization of a Global Commodity / Tryfon Bampilis. |
title_full_unstemmed |
Greek Whisky : The Localization of a Global Commodity / Tryfon Bampilis. |
title_auth |
Greek Whisky : The Localization of a Global Commodity / |
title_alt |
Frontmatter -- Contents -- Acknowledgments -- List of Illustrations -- Note on Transliteration -- Preface -- Introduction. The Social Life of Whisky -- Chapter 1. The Imported Spirits Industry in Greece -- Chapter 2. Dreams of Modernity: Imagining the Consumption of Whisky during the Golden Age of Greek Cinema -- Chapter 3. “Keep Walking”: Whisky Marketing and the Imaginaries of Scale Making in Advertising -- Chapter 4. The Social Life of Whisky in Athens: Popular Style, Night Entertainment, and Bouzoukia with Live Greek Popular Music -- Chapter 5. The Location of Whisky in the North Aegean -- Conclusion. Trajectories of Scotch Whisky, Realms of Localization -- References -- Index |
title_new |
Greek Whisky : |
title_sort |
greek whisky : the localization of a global commodity / |
series |
Food, Nutrition, and Culture ; |
series2 |
Food, Nutrition, and Culture ; |
publisher |
Berghahn Books, |
publishDate |
2013 |
physical |
1 online resource (268 p.) |
contents |
Frontmatter -- Contents -- Acknowledgments -- List of Illustrations -- Note on Transliteration -- Preface -- Introduction. The Social Life of Whisky -- Chapter 1. The Imported Spirits Industry in Greece -- Chapter 2. Dreams of Modernity: Imagining the Consumption of Whisky during the Golden Age of Greek Cinema -- Chapter 3. “Keep Walking”: Whisky Marketing and the Imaginaries of Scale Making in Advertising -- Chapter 4. The Social Life of Whisky in Athens: Popular Style, Night Entertainment, and Bouzoukia with Live Greek Popular Music -- Chapter 5. The Location of Whisky in the North Aegean -- Conclusion. Trajectories of Scotch Whisky, Realms of Localization -- References -- Index |
isbn |
9780857458780 9783110998283 |
callnumber-first |
G - Geography, Anthropology, Recreation |
callnumber-subject |
GT - Manners and Customs |
callnumber-label |
GT2895 |
callnumber-sort |
GT 42895 B36 42013 |
geographic_facet |
Greece. |
url |
https://doi.org/10.1515/9780857458780 https://www.degruyter.com/isbn/9780857458780 https://www.degruyter.com/document/cover/isbn/9780857458780/original |
illustrated |
Not Illustrated |
dewey-hundreds |
300 - Social sciences |
dewey-tens |
390 - Customs, etiquette & folklore |
dewey-ones |
394 - General customs |
dewey-full |
394.1 394.1309495 |
dewey-sort |
3394.1 |
dewey-raw |
394.1 394.1309495 |
dewey-search |
394.1 394.1309495 |
doi_str_mv |
10.1515/9780857458780 |
work_keys_str_mv |
AT bampilistryfon greekwhiskythelocalizationofaglobalcommodity |
status_str |
n |
ids_txt_mv |
(DE-B1597)636298 |
carrierType_str_mv |
cr |
hierarchy_parent_title |
Title is part of eBook package: De Gruyter Berghahn Books Complete eBook-Package 2000-2013 |
is_hierarchy_title |
Greek Whisky : The Localization of a Global Commodity / |
container_title |
Title is part of eBook package: De Gruyter Berghahn Books Complete eBook-Package 2000-2013 |
_version_ |
1770176619703435264 |
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