Democratizing Luxury : : Name Brands, Advertising, and Consumption in Modern Japan / / Annika A. Culver.
Democratizing Luxury explores the interplay between advertising and consumption in modern Japan by investigating how Japanese companies at key historical moments assigned value, or "luxury," to mass-produced products as an important business model. Japanese name-brand luxury evolved alongs...
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| Superior document: | Title is part of eBook package: De Gruyter EBOOK PACKAGE COMPLETE 2023 English |
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| VerfasserIn: | |
| Place / Publishing House: | Honolulu : : University of Hawaii Press, , [2023] ©2024 |
| Year of Publication: | 2023 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (416 p.) :; 25 b&w illustrations |
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Table of Contents:
- Frontmatter
- Contents
- Preface
- Acknowledgments
- Introduction: Defining Luxury and Accessibility to Quality in Japan
- Chapter One. Craftsmanship and Proto- branding in the Tokugawa Era
- Chapter Two. Commodifying Western Modernity, New J apanese Corporations, and the Department Store
- Chapter Three. Modern Girls and Salarymen Consuming the West
- Chapter Four. Frugality, Patriotic Consumption, and the Military
- Chapter Five. Consuming the Bright Life
- Chapter Six. Consuming Japan eseness and Global Brand-Name Recognition
- Chapter Seven. The Rise of “Cool Japan” and Japanese Luxury-ConsumingCommunities in the Virtual World
- Conclusion: Nihon-shiki Commodity Fetishism
- Notes
- Bibliography
- Index