Flower of Capitalism : : South Korean Advertising at a Crossroads / / Olga Fedorenko.
An ethnography of advertising in postmillennial South Korea, Flower of Capitalism: South Korean Advertising at a Crossroads details contests over advertising freedoms and obligations among divergent vested interests while positing far-reaching questions about the social contract that governs adverti...
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| Superior document: | Title is part of eBook package: De Gruyter EBOOK PACKAGE COMPLETE 2022 English |
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| VerfasserIn: | |
| Place / Publishing House: | Honolulu : : University of Hawaii Press, , [2022] ©2022 |
| Year of Publication: | 2022 |
| Language: | English |
| Series: | Hawai'i Studies on Korea
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| Online Access: | |
| Physical Description: | 1 online resource (298 p.) :; 7 b&w illustrations |
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Table of Contents:
- Frontmatter
- Contents
- Acknowledgments
- Note to Readers
- Introduction: The Politics and Aesthetics of South Korean Advertising
- Chapter 1. Historical Struggles over Advertising Freedom
- Chapter 2. The Dreams and Realities of Advertising Practitioners
- Chapter 3. The Quandaries of Advertising Censorship
- Chapter 4. Advertising Publics
- Chapter 5. Advertising Suppression and Consumer Citizenship
- Epilogue. Digital Times: Wither Advertising?
- Appendix 1. Chronology of Major Events in South Korean Advertising
- Appendndix 2. Acronyms
- Appendix 3. Details on Advertisements Mentioned
- Notes
- References
- Index
- About the Author
- Hawai'i Studies on Korea