Communication and Change : : The Last Ten Years—and the Next / / ed. by Daniel Lerner, Wilbur Schramm.

• Superior document: Title is part of eBook package: De Gruyter University of Hawaii Press Archive eBook-Package Pre-2000
• MitwirkendeR: Chaplin, George,; Chu, Godwin C.,; Cleveland, Harlan,; Dube, S. C.,; Eisenstadt, S. N.,; Feliciano, Gloria D.,; Hameed Khan, Akhter,; Inayatullah,,; Kato, Hidetoshi,; Kearl, Bryant E.,; Kincaid, D. Lawrence,; Kleinjans, Everett,; Lasswell, Harold D.,; Lerner, Daniel,; Matson, Floyd W.,; Osgood, Charles E.,; Oshima, Harry T.,; Rahim, Syed A.,; Ramo, Simon,; Rogers, Everett M.,; Sathre, Eugene,; Schramm, Wilbur,; Tillman Durdin, F.,; Webster, R. Lyle,; Yu, Frederick T. C.,; Yum, June Ock,
• HerausgeberIn: Lerner, Daniel,; Schramm, Wilbur,
• Place / Publishing House: Honolulu : : University of Hawaii Press, , [2021]; ©1976
• Year of Publication: 2021
• Language: English
• Series: East-West Center Books
• Physical Description: 1 online resource (384 p.)

In the summer of 1964, a group of scholars, representing the psychological and social sciences, met at the East-West Center to discuss the use of communication in economic and social development. The revised papers of that conference became the book Communication and Change in the Developing Countries, edited by Lerner and Schramm, published in 1967 by the East-West Center Press, and circulated widely in several editions.The discussion that began in Honolulu in 1964 has continued ever since, by mail and in person. To many of the participants in that conference it began to seem in the 1970s that new information on the topic was so substantial, and changes in the situation so marked, that the conclusions of the 1964 meeting should be reviewed after ten years. Thus it came about that in early January of 1975, a few months more than a decade since the earlier meeting, a second conference was convened in the same room at the East-West Center, under the same chairmen and with a number of the 1964 participants, who were joined by other scholars. The purpose was to assess what has been learned in ten years concerning the use of communication in development, the changing needs of developing countries for communication support, and new priorities for communication expertise, communication research, and modern communication technology.Out of that 1975 meeting has come this volume.

Table of Contents

Frontmatter -- Contents -- Foreword -- 1. An Overview of the Past Decade -- A. RETHINKING DEVELOPMENT THEORY AND STRATEGY -- 2. Development and Mass Communication— A Re-Examination -- 3. The Changing Vision of Modernization and Development -- B. FOUR PATHS TO DEVELOPMENT -- 4. The Comilla Experience in Bangladesh— My Lessons in Communication -- 5. The Needle and the Ax—Communication and Development in a Korean Village -- 6. Development Change and Communication in India -- 7. Group Communication and Development in Mainland China—The Functions of Social Pressure -- C. THE CHALLENGE OF RURAL DEVELOPMENT -- 8. Communication Approaches in Rural Development -- 9. Communication for Agricultural Development -- D. RESEARCH ISSUES OF DEVELOPMENT COMMUNICATION -- 10. Communication and Development in Southeast Asia, 1964-1974 -- 11. Where Are We in Understanding the Diffusion of Innovations ? -- 12. Research Priorities in Development Communication -- E. CULTURAL CONTEXTS -- 13. Western, Asian, or Global Models of Development —The Effect of the Transference of Models on the Development of Asian Societies -- 14. Global Instantaneousness and Instant Globalism— The Significance of Popular Culture in Developing Countries -- 15. Probing Subjective Culture -- F. RETROSPECT AND PROSPECT -- 16. Technology, Communication, and Change -- 17. The Future of World Politics and Society -- 18. Information Technology and Resources for Growth -- 19. "Human Needs" and "Outer Limits"—Toward a New Planetary Bargain -- 20. Looking Forward -- The Contributors -- Literature Cited -- Index -- About the Editors