Communication Research—A Half-Century Appraisal / / ed. by Lyle Nelson, Daniel Lerner.

• Superior document: Title is part of eBook package: De Gruyter University of Hawaii Press Archive eBook-Package Pre-2000
• MitwirkendeR: Chaffee, Steven,; Chu, Godwin,; Hawkridge, David,; Himmelweit, Hilde,; Hudson, Robert,; Kato, Hidetoshi,; Kleinjans, Everett,; Lasswell, Harold,; Lazarsfeld, Paul,; Lerner, Daniel,; Lumsdaine, Arthur,; Lyle, Jack,; Nelson, Lyle,; Osgood, Charles,; Pool, Ithiel,; Reid, James,; Rogers, Everett,; Schramm, Elizabeth,; Stegner, Wallace,; Yu, Frederick,
• HerausgeberIn: Lerner, Daniel,; Nelson, Lyle,
• Place / Publishing House: Honolulu : : University of Hawaii Press, , [2021]; ©1977
• Year of Publication: 2021
• Language: English
• Series: East-West Center Books
• Physical Description: 1 online resource (360 p.)

Communication research, a relatively new field of scholarly endeavor, began about fifty years ago with some of the pioneering studies by Paul Lazarsfeld and others. Today it has become central to almost all national development efforts and to studies of the organizational structures of industrial societies.In what has been termed by many scholars the "Age of Communication," it is timely and appropriate that an appraisal be made of past accomplishments and failures as the basis for determining future directions and potential of communication research. This book makes such an appraisal and assesses the present state of the various areas of communication research. Written by world authorities in the major areas of communication research, chapters cover the diversity of the field: the impact of modern communication on traditional cultures and the spread of "open learning" systems; intriguing ideas such as that of Charles E. Osgood, whose "How Should a University Be?" provides a blueprint for reorganizing the university, and that of Harold D. Lasswell, whose "Building as Political Communication" views architecture as symbolic of power and shows how building has been manipulated to reinforce power.It is fitting that this book be dedicated to Wilbur Schramm, whose contributions, perhaps more than those of any other person, have brought the field of communication research to international prominence.

Table of Contents

Frontmatter -- Contents -- Introduction -- I. STATE OF THE ART -- COMMUNICATION AND EDUCATION -- Yesterday's and Tomorrow's Television Research on Children -- On Mass Communication Experiments and the Like -- Communication and Education in Open Learning Systems -- How Should a University Be? -- Communication and Development -- Network Analysis of the Diffusion of Innovations: Family Planning in Korean Villages -- Communication and Development -- Communication Policy and Planning for Development: Some Notes on Research -- Communication Issues -- Public Television: Too Much Ambition and Overcommitment? -- Mass Media Effects: New Research Perspectives -- Popular Culture -- COMMUNICATION AND POLICY -- Communication Research and Its Applications: A Postscript -- Technology and Policy in the Information Age -- Building as Political Communication: The Signature of Power on Environment -- II. A LIFE IN COMMUNICATION RESEARCH -- The Early Years -- The Literary Years -- The Iowa Years -- The Illinois Years -- The Stanford Years -- The Hawaii Years -- Bibliography of the Works of Wilbur Schramm -- Curriculum Vitae of Wilbur Schramm -- Notes on Contributors