Welcoming the Japanese Visitor : : Insights, Tips, Tactics / / Kazuo Nishiyama.

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Bibliographic Details
Superior document:Title is part of eBook package: De Gruyter University of Hawaii Press Archive eBook-Package Pre-2000
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Place / Publishing House:Honolulu : : University of Hawaii Press, , [2022]
©1996
Year of Publication:2022
Language:English
Online Access:
Physical Description:1 online resource (224 p.)
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Description
Other title:Frontmatter --
Contents --
Foreword --
Acknowledgments --
Introduction --
PART I UNDERSTANDING JAPANESE VISITORS --
Chapter 1 Reasons for Overseas Travel --
Chapter 2 Visitor Attractions and Sports Activities --
Chapter 3 Visitor Profile and Market Segmentation --
Chapter 4 Promotion Media and Other Promotion strategies --
PART II CATERING TO JAPANESE VISITORS --
Chapter 5 Hotel Service for Japanese Visitors --
Chapter 6 Food and Beverage Service for Japanese Visitors --
Chapter 7 Shopping Habits and Souvenir Merchandising --
Chapter 8 Air Transportation and Local Sightseeing Tours --
Chapter 9 Nonverbal Communication in Customer Contacts --
PART III DOING BUSINESS WITH JAPANESE TRAVEL COMPANIES --
Chapter 10 Japanese Travel Agencies and Tour Products --
Chapter 11 initiating and Maintaining Business contacts --
Chapter 12 Contract Negotiation and Japanese Business Culture --
Appendix I --
Appendix II --
Notes --
Glossary of Japanese Terms --
index
Format:Mode of access: Internet via World Wide Web.
ISBN:9780824842086
9783110564150
DOI:10.1515/9780824842086
Access:restricted access
Hierarchical level:Monograph
Statement of Responsibility: Kazuo Nishiyama.