Communicating When Your Company is Under Siege / / Marion Pinsdorf.

• Superior document: Title is part of eBook package: De Gruyter Fordham University Press Complete eBook-Package Pre-2014
• VerfasserIn: Pinsdorf, Marion,
• Place / Publishing House: New York, NY : : Fordham University Press, , [2022]; ©1999
• Year of Publication: 2022
• Language: English
• Physical Description: 1 online resource (171 p.)
• Other title: Frontmatter --; Contents --; Preface/Memo --; Acknowledgments --; 1. Turbulent Times: The Kaleidoscope of Corporate Communications --; 2. Bottom Line vs. Front Page: Corporate Relations with the Media --; 3. Planning the Unplannable: Surviving Communications Crises --; 4. Supplying Your Own Banana Peels: Troubles Companies Cause Themselves and Others --; 5. A Beguiling Conundrum: Communicating Executive Illness Across Cultures --; 6. Assets Don't Talk to Assets: Merging People and Cultures --; 7. Eruptive Disasters: Of Accidents, Leaks, Fires, and Deaths --; 8. Winning with Communications --; 9. Talking to Scared, Skeptical, Grasshopper Employees --; 10. Understanding the Janus Manager: Communicators in Corporations --; 11. Paths Around Pitfalls: Avoiding Communications Disasters --; Glossary --; Bibliography --; About the Author --; Index
• Format: Mode of access: Internet via World Wide Web.
• ISBN: 9780823295333; 9783111189604; 9783110743296
• DOI: 10.1515/9780823295333
• Access: restricted access
• Hierarchical level: Monograph
• Statement of Responsibility: Marion Pinsdorf.

Marion Pindsdorf’s prescription to prevent a corporate disaster is: "when public health and safety are involved, tell it all and tell it fast." This book is a guide for companies large and small for surviving a public crisis. It is a battle tested guide written by a veteran public relations expert that is packed with information on working with the media during a corporate public crisis. Pindsdorf uses specific cases as examples of how to and how not to handle public relations during a crisis.